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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Six common errors in approaches to behaviour change

and how to avoid them

By The Behavioural Architects

Crawford Hollingworth, Liz Barker and Katinka Duewel take a step back to look at some of the common errors behavioural practitioners can often make when trying to solve different behavioural challenges.

How Formula 1 is winning the digital content race

By Jade Wood

Ahead of lights out on a new season of Formula One, Jade Wood, CSM’s Group Marketing and Events Manager, takes a closer look at the equally fast and thrilling digital content race.

How sport can be the perma-break from society’s permacrisis

By Mark Lloyd

Rather than providing a respite from the permacrisis that affects our daily lives, sport has often added to it over the last 12 months. This has led to many fans and pundits crying for a separation of sport and social issues.

Case studies

Podcasts

Check My Ads' Claire Atkin and Nandini Jammi on brand safety, disinformation and hate speech

In this podcast Society Editor, Mike Piggott, spoke to Nandini Jammi, speaker, activist and co-founder of Check My Ads, and Clare Atkin, co-author of BRANDED... https://podcasts.marketingsociety.com/episode/check-my-ads-claire-atkin-and-nandini-jammi-on-brand-safety-disinformation-and-hate-speech 25:28 Fri, 15 Jan 2021 12:19:35 +0000

Wax Lyrical Veganuary, with Elin Roberts of vegan food brand Better Nature

This year has seen the biggest ever interest in Veganuary, so the Wax Lyrical podcast team invited Elin Roberts, co-founder and Head of Marketing for new vegan... https://podcasts.marketingsociety.com/episode/wax-lyrical-veganuary-with-elin-roberts-of-vegan-food-brand-better-nature 45:41 Mon, 11 Jan 2021 16:53:54 +0000

Wax Lyrical Christmas 2020, with Rory Sutherland

Rory Sutherland is the special guest in the Christmas - and final - Wax Lyrical podcast of 2020. TED talker, Ogilvy Vice-Chairman, author and creative director... https://podcasts.marketingsociety.com/episode/wax-lyrical-christmas-2020-with-rory-sutherland 44:59 Tue, 15 Dec 2020 17:24:19 +0000