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Latest Think Pieces

Is your brand suffering from an attention deficit?

By Rohan Lightfoot

Source Istock Credit Charday Penn
Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first

Member Interview with Carl Geraghty

source and credit  : Carl
Member Interview with Carl Geraghty, Managing Partner, TAGR PTE LTD

Navigating the paradox of digital advertising: Is It annoying?

Source Pixabay Credit Tung Nguyen
Brands that strike the right balance between leveraging tech and maintaining a human touch will be the ones to win over consumers. Insider's innovative solutions can help brands navigate this complex space turning digital advertising challenges into opportunities for growth.

Case studies

Podcasts

Wax Lyrical Veganuary, with Elin Roberts of vegan food brand Better Nature

This year has seen the biggest ever interest in Veganuary, so the Wax Lyrical podcast team invited Elin Roberts, co-founder and Head of Marketing for new vegan... https://podcasts.marketingsociety.com/episode/wax-lyrical-veganuary-with-elin-roberts-of-vegan-food-brand-better-nature 45:41 Mon, 11 Jan 2021 16:53:54 +0000

Wax Lyrical Christmas 2020, with Rory Sutherland

Rory Sutherland is the special guest in the Christmas - and final - Wax Lyrical podcast of 2020. TED talker, Ogilvy Vice-Chairman, author and creative director... https://podcasts.marketingsociety.com/episode/wax-lyrical-christmas-2020-with-rory-sutherland 44:59 Tue, 15 Dec 2020 17:24:19 +0000

Videos

Water for Africa want to ensure that villages in Africa have clean sustainable sources of water...

'The Marathon Walker' - Water for Africa, France

73% of women in India believe men should do more to help with the laundry...

'#sharetheload' - Ariel, India

Supporting Project Everyone, global goals and dizzy goals, two members of The Marketing Society team, Alice and Alasdair, attempted Dizzy Goals - missing the

Show us your dizzy goal