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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

BCG on Cannes Lions 2024

BCG at Cannes Lions (from video)

The 2024 Cannes Lions International Festival of Creativity underscored the importance of brand growth, creativity, AI integration, and the evolving role of CMOs...

Published on: 26 June 2024

2024 New Creators Showcase 

New Creators Showcase Saatchi permissions given
Saatchi & Saatchi showcase some of the best emerging motion creators in the creative industry.

Published on: 26 June 2024

Cannes Lions as a The Marketing Society Member

A place where we all know each other's name

By Linn Frost

Linn Frost in Cannes
A place where we all know each other's name. Key takeaways from Cannes 2024 from The Marketing Society member Linn Frost

Published on: 26 June 2024

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Case studies

Podcasts

Dave Dye talks to the 'Ad Contrarian' (Bob Hoffman.)

I was just about to write ‘the business I joined 30 years ago is unrecognisable today’. But then it occurred to me; that’s bullshit. Take today, either side of... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-the-ad-contrarian-bob-hoffman- 01:30:30 Thu, 17 Jun 2021 12:09:00 +0000

Dave Dye talks writer, creative director and all-round good egg Mary Wear.

‘Remember how seriously we all took it? Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work. It... https://podcasts.marketingsociety.com/episode/dave-dye-talks-writer-creative-director-and-all-round-good-egg-mary-wear- 02:40:55 Thu, 17 Jun 2021 11:54:00 +0000
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Videos

US Creative Works Ad of the Week: Tillamook

Goodbye Big Food. Hello Real Food.

Oregon dairy co-op Tillamook released an ad during the Oscars...

US Creative Works Ad of the Week: Tillamook

Uncomfortable Breakfast: digital disruption

Disruption

Over the past few years there has been an explosion of technology...

Uncomfortable Breakfast: digital disruption

How Smart Energy GB got fame without a budget

How Smart Energy got fame

We've got to make this so imaginative that we can convince one of the major British newspapers...

How Smart Energy GB got fame without a budget

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