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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Profit Ability 2: The new business case for advertising

A new report from Thinkbox

Profit Ability 2: The new business case for advertising Thinkbox
Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

Published on: 10 December 2024

The long and the short of ROI

Download a copy of the white paper published by the Marketing Performance Hub, a marketing community setup by Ekimetrics and global brand partners AXA, Nestlé and Pernod Ricard

The long and the short of ROI Ekimetrics
A new white paper by Ekimetrics led Marketing Performance Hub Think Tank has gathered evidenced based insights and best practices for measuring the impact of marketing along the consumer journey.

Published on: 10 December 2024

Is Your Business ready to attract and retain top digital marketing talent in Asia?

Source: mercer Getty Images provided by Mercer
In Asia, digital marketing has become a highly sought-after digital role. A new report by Mercer offers strategic guidance on how organisations can secure and retain top digital talent to support and grow their business.

Published on: 10 December 2024

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Case studies

2007: British Heart Foundation, Social Marketing: Case Study

British Heart Foundation, Social Marketing

Snapshot

An entertaining online game encouraged children to fight the flab by making it fun to equate what they eat with their health.

Key insights

  • The...

Published on: 6 March 2012

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Podcasts

Part 2: The Role of ‘Greener Marketing’ in Evolving Marketing and Driving Societal Change - John Grant, Author and the definitive ‘green marketing guy’.

In this episode we’re joined by John Grant, Author and truly, the definitive ‘green marketing guy’. Having recently read John’s latest book, ‘Greener Marketing’... https://podcasts.marketingsociety.com/episode/part-2-the-role-of-greener-marketing-in-evolving-marketing-and-driving-societal-change-john-grant-author-and-the-definitive-green-marketing-guy- 24:44 Thu, 10 Jun 2021 07:30:00 +0000
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Videos

"Great Chinese Names" - VisitBritain

Great Chinese Names
Over the centuries Great Britain has named many of the world's landmarks so VisitBritain thought they should invite the Chinese to re-name some of the UK

"Great Chinese Names" - VisitBritain

SapientNitro's insights from SXSW 2016

Trends from SXSW 2016

"From an open-source anti-malarial compound to renewable energy resources, Amyris Biotechnologies CEO John Melo explains his enterprise's corporate acts of a

SapientNitro's insights from SXSW 2016

3 great ads: Kate Stanners, Saatchi & Saatchi

3 great ads

The Guardian: Three Little Pigs

3 great ads: Kate Stanners, Saatchi & Saatchi

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