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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Unveiling an Extraordinary Partnership: Mandala Club

A Game-Changer for Singapore Members

A game-changer for Singapore Members with an exclusive collaboration with Mandala Club

Profit Ability 2: Setting the scene

The new business case for advertising

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today.

Navigating Common B2B Search Marketing Challenges

By Lydia Goonetillake

Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

Case studies

2007: KFC, Brand Revitalisation: Case Study

KFC, Brand Revitalisation

A powerful combination of product development and inspired marketing that was true to the brand...

2007: ebookers, Global Branding - Case Study

ebookers, Global Branding

Snapshot

An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe.

Key insights

The...

2007: BT Business, Customer Insight - Case Study

BT Business, Customer Insight

A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly on the SME map.

Key insights
•...

Podcasts

Dave Dye talks writer, creative director and all-round good egg Mary Wear.

‘Remember how seriously we all took it? Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work. It... https://podcasts.marketingsociety.com/episode/dave-dye-talks-writer-creative-director-and-all-round-good-egg-mary-wear- 02:40:55 Thu, 17 Jun 2021 11:54:00 +0000

Dave Dye talks to Richard Shotton about behavioural science

One of my favourite tweeters. Always insightful, but more than that, Richard always seems so excited to share each idea or thought. He writes his tweets like... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-richard-shotton-about-behavioural-science 01:39:30 Thu, 17 Jun 2021 11:46:00 +0000

The Journey of the Explorer with John Hagel

John Hagel has grown and sold start ups in Silicon Valley, spent years as a senior exec in Atari 16 years as a Partner in McKinsey and Co and most recently set... https://podcasts.marketingsociety.com/episode/the-journey-of-the-explore-with-john-hagel 29:19 Thu, 17 Jun 2021 06:00:00 +0000

Videos

Southern Comfort's 'Beach'

3 great ads: Danny Brooke Taylor, Lucky Generals

The greatest idea for a billboard has been realized: one made entirely of cake.

A billboard made entirely of cake

In a departure from its usual fermented fare, Carlsberg has offered a new experience...

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

Unveiling an Extraordinary Partnership: Mandala Club

Profit Ability 2: Setting the scene

Navigating Common B2B Search Marketing Challenges

Case studies

2007: KFC, Brand Revitalisation: Case Study

2007: ebookers, Global Branding - Case Study

2007: BT Business, Customer Insight - Case Study

Podcasts

Dave Dye talks writer, creative director and all-round good egg Mary Wear.

Dave Dye talks to Richard Shotton about behavioural science

The Journey of the Explorer with John Hagel

Videos

3 great ads: Danny Brooke Taylor, Lucky Generals

3 great ads: Danny Brooke Taylor, Lucky Generals

A billboard made entirely of cake

A billboard made entirely of cake

Carlsberg created a bar. Made of chocoalate.

Carlsberg created a bar. Made of chocoalate.