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Influencer marketing: The double-edged sword

By Jeremy Stern

Source Canva Credit Artem Varnitsin
Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

The Power of Entrepreneurial Thinking in Marketing

With Brand of the Year Lucky Saint

By Ruth Fittock

The Power of Entrepreneurial Thinking in Marketing
Recently awarded Brand of the Year, Lucky Saint is a great example of how entrepreneurial thinking can drive success

Member Interview with Sabina Jasinska

Source and Credit sabina jasinska
Member Interview with Sabina Jasinska, Chief Marketing Officer, Team Internet

Case studies

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Discussing leadership, Tesco's history and reputation.

Annual Lecture 2016: with Dave Lewis

Oregon dairy co-op Tillamook released an ad during the Oscars...

US Creative Works Ad of the Week: Tillamook

Over the past few years there has been an explosion of technology...

Uncomfortable Breakfast: digital disruption