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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Advisory Board interview with Jeff Hodgson

Group Commercial Strategy Director at Baxters Food Group

Jeff Hodgson
We caught up with Jeff, Group Commercial Strategy Director at Baxters Food Group, ahead of him joining the 2024 Advisory Board.

Published on: 13 December 2023

Fellow interview with Rachel Eyre

Rachel Eyre
Fellow Interview with Rachel Eyre, Chief Customer and Marketing Officer at Morrisons

Published on: 12 December 2023

Fellow interview with Mike Fairburn

Mike Fairburn
Fellow interview with Mike Fairburn, Managing Director at SRMGx

Published on: 12 December 2023

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Case studies

Podcasts

Dave Dye talks to the 'Ad Contrarian' (Bob Hoffman.)

I was just about to write ‘the business I joined 30 years ago is unrecognisable today’. But then it occurred to me; that’s bullshit. Take today, either side of... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-the-ad-contrarian-bob-hoffman- 01:30:30 Thu, 17 Jun 2021 12:09:00 +0000
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Videos

"Infrequent Flyers Club" - Tigerair - Australia

Infrequent Flyers Club
Low cost airline Tigerair rewarded infrequent flyers with membership to a club with absolutely no benefits - other than cheap fares.

"Infrequent Flyers Club" - Tigerair - Australia

"Dancing Traffic Light" - Smart - Portugal

Dancing Traffic Light

Smart cars have a vision of finding new solutions for urban problems.

"Dancing Traffic Light" - Smart - Portugal

3 great ads: chosen by Elspeth Lynn

3 great ads

In this episode, we hear all about executional perfection, magic and determination from the epic TV ads that made Elspeth’s top 3 list.

3 great ads: chosen by Elspeth Lynn

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