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Latest Think Pieces

Happy 90th Birthday Hamish Swan

By Graeme Atha

Hamish Swan Fellow The Marketing Society
Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

What does generative AI mean for brand safety?

By Michael Thomson

Source Adobe Stock
Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

Member Interview with Sherry Mansour

Source and credit: Sherry
Member Interview with Sherry Mansour, managing director - MENAT.

Case studies

Podcasts

Equality, Trust & Authenticity with Barak Berkowitz

Barak Berkowitz is the real deal. He has played a formative part in the evolution of Silicon Valley’s technology ecosystem ; ; 9 years at Apple, through... https://podcasts.marketingsociety.com/episode/equality-trust-authenticity-with-barak-berkowitz 30:00 Thu, 24 Jun 2021 06:00:00 +0000

Videos

We realised that if we wanted to pursue this amazing quality and enjoyment in coffee, we had to get more engaged...
 

Union Hand-Roasted: Going above and beyond Fairtrade

Persil is taking on the 'shocking' social issue that children now spend as much time outdoors as maximum security prisoners in the latest instalment of its l

Persil's 'critical' children's playtime campaign

Nike: Kick It

3 great ads: Robert Campbell, BETA