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‘Why TV is at the heart of effectiveness’

Drawing on a wealth of data and taking some innovative new approaches in a new white paper

Source Thinkbox
Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

Accelerating AI-Driven Marketing Maturity

Source BCG Report
In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.

Member interview with Melanie Lindquist

source and credit melanie
Member Interview with Melanie Lindquist, Managing Director (APAC) at Talon.

Case studies

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The Guardian: Three Little Pigs

3 great ads: Kate Stanners, Saatchi & Saatchi

We realised that if we wanted to pursue this amazing quality and enjoyment in coffee, we had to get more engaged...
 

Union Hand-Roasted: Going above and beyond Fairtrade

Persil is taking on the 'shocking' social issue that children now spend as much time outdoors as maximum security prisoners in the latest instalment of its l

Persil's 'critical' children's playtime campaign