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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows Interview with Sally Edwards

Sally Edwards Fellow of The Marketing Society
Fellows interview with Sally Edwards, Senior Adviser, Leisure Events and Festivals at Dubai Economy and Tourism

Published on: 19 December 2024

Profit Ability 2: Channel Analysis

The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix. 

Published on: 19 December 2024

Fellows Interview with Scott Morrison

image provided by scott
Fellows interview with Scott Morrison founder at the Boom!

Published on: 19 December 2024

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Case studies

2008: Keep Britain Tidy, Social Marketing: Case Study

Keep Britain Tidy, Social Marketing

Social Marketing | Keep Britain Tidy

Snapshot

Keep Britain Tidy’s campaign played on young men’s desire to appear desirable by equating dropping litter with looking like a pig.

Key insights

  • ...

Published on: 6 April 2012

2008: ICI Paints, Organising for Good Marketing - Case Study

ICI Paints, Organising for Good Marketing

Getting into Shape for Good Marketing | ICI Paints

Snapshot

A complete reorganisation of marketing capabilities helped ICI Paints become a global leader in decorative paints.

Key insights

  • With the arrival...

Published on: 6 April 2012

2008: Dulux, Marketing Communications - Case Study

Dulux, Marketing Communications

Dulux | Marketing Communications

Snapshot

A brand in danger of losing its way gave itself a makeover and brought a healthy glow to its performance.

Key insights

  • Dulux had to reposition...

Published on: 6 April 2012

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Podcasts

Equality, Trust & Authenticity with Barak Berkowitz

Barak Berkowitz is the real deal. He has played a formative part in the evolution of Silicon Valley’s technology ecosystem ; ; 9 years at Apple, through... https://podcasts.marketingsociety.com/episode/equality-trust-authenticity-with-barak-berkowitz 30:00 Thu, 24 Jun 2021 06:00:00 +0000

Alex Garden and the solution to a plastic free world

What does it mean to make a contribution as an executive and a leader? At what point in your career do the skills you’ve accumulated need to be leveraged for... https://podcasts.marketingsociety.com/episode/alex-garden-and-the-solution-to-a-plastic-free-world 47:06 Wed, 23 Jun 2021 17:04:00 +0000
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Videos

Creative Works: Guinness Africa 'Alive Inside'

Guinness Africa 'Alive Inside'

Guinness is introducing a new beer created for the next generation of Guinness drinkers – Guinness Africa Special...

Creative Works: Guinness Africa 'Alive Inside'

The ‘promise’ car and 'invisible people'

The ‘promise’ car

What happens when you find a technically savvy, creatively minded market facing an ongoing social issue?

The ‘promise’ car and 'invisible people'

Uncomfortable Breakfast: data with IBM

An Uncomfortable Breakfast discussing Data

Data - how to apply advanced analytics to gain deep customer insight and enabling better experiences...

Uncomfortable Breakfast: data with IBM

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