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Attention drives business outcomes for brands

By Laura Quigley

Source IAS Study
A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

SheSportTech

- getting more women in to sport tech

By Garry Dods

Source we are fearless
Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

Member interview with Lex Bradshaw-Zanger

Sourcce and credit - Lex
Member interview with Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L'Oréal

Case studies

Podcasts

Videos

In a departure from its usual fermented fare, Carlsberg has offered a new experience...

Carlsberg created a bar. Made of chocoalate.

Over the centuries Great Britain has named many of the world's landmarks so VisitBritain thought they should invite the Chinese to re-name some of the UK

"Great Chinese Names" - VisitBritain

"From an open-source anti-malarial compound to renewable energy resources, Amyris Biotechnologies CEO John Melo explains his enterprise's corporate acts of a

SapientNitro's insights from SXSW 2016