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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How CMOs Can Drive Growth by Aligning Profit with Purpose

TwentyFirstCenturyBrand Purpose x Profit - approved image
Organisations today must marry their purpose agenda with their core business model for commercial success and cultural value. TwentyFirstCenturyBrand explains how.

Published on: 14 January 2025

From Thinkbox Profit Ability 2:The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Thinkbox’s award-winning advertising effectiveness study, Profit Ability 2 is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Published on: 20 December 2024

Three Strategic Lenses for Brand Evolution

By Adam Breedon

Source Canva Credit Chaofann from Getty Images
I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

Published on: 20 December 2024

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Case studies

2009: alli, New Brands - Case Study

alli, Launching New Brands

alli, Launching New Brands

Snapshot

The company rewrote the rules of the weight loss category with the ambitious launch of a revolutionary new brand.

Key insights

  • Launching a radical...

Published on: 5 May 2012

2009: O2 Brand Extension - Case Study

O2, Brand Extension

O2 Brand Extension

Snapshot

O2 undertook an imaginative brand extension into entertainment which increased customer loyalty and helped create the world’s most popular music venue...

Published on: 5 May 2012

2008: Pedigree, Marketing Communications - Case Study

2008: Pedigree, Marketing Communications

Pedigree, Marketing Communications

A thoughtful and heart-warming campaign put Pedigree at the forefront of helping homeless dogs.

Key insights

  • • Love of dogs is at the heart of the Pedigree...

Published on: 9 April 2012

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Podcasts

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Videos

Boring Brexit campaigns should take a leaf out of the Green Party's book

Boring Brexit campaigns should take a leaf out of the Green Party's book

It’s rare that a party political broadcast – traditionally one of the most humdrum of creative confections – meets near universal praise...

Boring Brexit campaigns should take a leaf out of the Green Party's book

McDonald’s Taiwan ‘coming out’ ad shows brave work

Brave work does exist in Asia

Leo Burnett’s recent ad for McDonald’s in Taiwan, in which a boy reveals his homosexuality to his father at a McCafé...

McDonald’s Taiwan ‘coming out’ ad shows brave work

Heart-rending campaign turns spotlight on sex-selective abortions

Spotlight on sex-selective abortions

'It’s a girl.' Sadly, these three words may be the deadliest in the world...

Heart-rending campaign turns spotlight on sex-selective abortions

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