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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Inspiration: The Digital Day England 2024 | Review

By Sarah Dear

Our The Digital Day England 2024, Coffeehouse takeover host Sarah Dear from Social Element shares her key takeaways from the event.

Member Interview with Alan Thompson

Member interview with Alan Thompson, CEO NRS

Key Insights from the Digital Day Singapore

By Darren Chuckry

Darren Chuckry was invigorated by the dynamic interplay of technology and creative strategy steering the future of marketing at Digital Day Singapore

Case studies

2010: Marks & Spencer, Sustaining the Brand Promise - Case Study

Marks & Spencer, Sustaining the Brand Promise

The determination of Marks & Spencer to hold fast to its message of quality through both the good and bad times reinforced the brand’s premium positioning and...

2010: Hovis, Brand Revitalisation - Case Study

Hovis, Brand Revitalisation

Snapshot

A powerful and consistent marketing campaign brought a languishing brand back to life.

Key insights

Mounting a well-coordinated, carefully...

2010: Harlequins, Marketing Communications - Case Study

Harlequins, Marketing Communications

Snapshot

Despite a tight budget a clever marketing campaign attracted a sell-out crowd for a Harlequins match that has turned into a brand in its own right.

Key...

Podcasts

Loyal to a Fault: The Double-Edged Sword of Deeply Meaningful Work

Is it exploitation if you love it? Dan and Akin sit down to discuss research that scientifically exposes the dark side of believing your work is your calling.... https://podcasts.marketingsociety.com/episode/loyal-to-a-fault-the-double-edged-sword-of-deeply-meaningful-work 34:49 Fri, 15 Oct 2021 09:48:00 +0000

Nick Dutton and the power of African surf

There are millions of people surfing in Africa and yet, there was no African surf brand out there. And you’ve had generations of Africans growing up with a... https://podcasts.marketingsociety.com/episode/nick-dutton-and-the-power-of-african-surf 42:47 Fri, 15 Oct 2021 08:07:00 +0000

Exploring the ‘Values Economy’, ‘Purpose’ and what it means for organisations - with Author and Director of ServiceBrand Global, Alan Williams

“Values are for living… not laminating.” It was a total pleasure to have a conversation with Alan exploring his recent book, ‘The Values Economy’ - a... https://podcasts.marketingsociety.com/episode/exploring-the-values-economy-purpose-and-what-it-means-for-organisations-with-author-and-director-of-servicebrand-global-alan-williams 34:17 Thu, 14 Oct 2021 07:00:00 +0000

Videos

Robert Moberly talks design and brand relevance at our Fellows Cocktail Party 2016.