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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Impact Conference | Review | Hong Kong

Creativity, bravery and power

The Marketing Society Hong Kong Conference 2024
The Hong Kong Changemaker's Conference 2024 left a long lasting impression on Superunion's Danley Stone. Her key take-aways include the power of fearless creativity, learning from failures and the superpower of female role models for young girls.

Published on: 26 November 2024

The commercial impact of a new brand

The story of Evri’s business transformation

By Matt Boffey

Evri Electric Vehicle
The success of Evri is proof of the transformative power of a redesign - particularly one which emphasises simplicity, and doesn’t get in its own way. Design Bridge and Partners' Matt Boffey takes a look at what the brand got right.

Published on: 26 November 2024

The Changemakers Impact Conference | Review | England

Sausage roll jewellery is this season’s must-have

By Jhan Hancock-Rushton

The Marketing Society Global Conference 2024
The 2024 Global Changemaker's Conference was like jumping into a jumbo-sized plunge-pool of imagination, inspiration and innovation says Ozone's Jhan Hancock-Rushton in his review of a day that challenged his perceptions, ignited his creativity and left him buzzing with ideas.

Published on: 26 November 2024

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Case studies

2012: Dr. Pepper, Gamification for salesification - Case Study

Dr. Pepper: Gamification

Dr. Pepper, Gamification for Salesification:

This paper shows how broadcast effects can be achieved by digitally led campaigns.

It shows how social media can be so much more than ‘community management’ or...

Published on: 1 May 2013

2012: FreestyleXtreme, Process to Profit - Case study

FreestyleXtreme, Process to Profit

FreestyleXtreme, Process to Profit

Executive Summary 

This paper shows how the skilful nurturing of a community, combined with a series of technical process improvements, can deliver...

Published on: 1 May 2013

2012: Headway, Marketing on a Shoestring - Case Study

Headway, Marketing on a Shoestring

Headway - the brain injury association - logo

Introduction & Summary

When a cycle helmet saved James Cracknell’s life, getting other cyclists to wear helmets became his biggest and most important...

Published on: 1 February 2013

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Podcasts

The direct to consumer playbook with Mike Stevens

Mike calls himself "the start-up guy" having learned the ropes in the early days at Innocent, and then founding and successfully exiting from his own... https://podcasts.marketingsociety.com/episode/the-direct-to-consumer-playbook-with-mike-stevens 38:03 Mon, 18 Oct 2021 13:39:00 +0000

Loyal to a Fault: The Double-Edged Sword of Deeply Meaningful Work

Is it exploitation if you love it? Dan and Akin sit down to discuss research that scientifically exposes the dark side of believing your work is your calling.... https://podcasts.marketingsociety.com/episode/loyal-to-a-fault-the-double-edged-sword-of-deeply-meaningful-work 34:49 Fri, 15 Oct 2021 09:48:00 +0000
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Videos

LinkedIn's Jeff Weiner on transforming the way the world works

BrandConnect Delhi: Jeff Weiner

Watch as Jeff Weiner, CEO, LinkedIn and Shannon Stubo, CMO, LinkedIn engage in a fireside chat about the critical role that marketing plays in building an or

LinkedIn's Jeff Weiner on transforming the way the world works

BrandConnect Delhi - Transforming the Nation's Brand

BrandConnect Delhi - Transforming the Nation's Brand

Learn about the concept of ‘Nation Branding’ and learn about the best practices for creating highly visible campaigns that define an industry and country on

BrandConnect Delhi - Transforming the Nation's Brand

Highlights from BrandConnect Delhi

Highlights from BrandConnect Delhi

Relive the exciting moments of BrandConnect Delhi which brought together marketing leaders from across the globe for an evening of inspirational learning and

Highlights from BrandConnect Delhi

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