Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Mid-Day Squares- on entrepreneurial thinking & doing things differently  

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for brands

Mid-Day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share...

Published on: 20 September 2024

All That Matters 2024

By Rohan Lightfoot

All that Matters event official photo
Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.

Published on: 19 September 2024

Unlocking Impact: The Transformative Power of Effective B2B Marketing

By Rationale

Rationale think piece
Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.

Published on: 18 September 2024

All Think Pieces

Case studies

2010: Marks & Spencer, Sustaining the Brand Promise - Case Study

Marks & Spencer, Sustaining the Brand Promise

Marks & Spencer | Sustaining the Brand Promise

The determination of Marks & Spencer to hold fast to its message of quality through both the good and bad times reinforced the brand’s premium positioning and...

Published on: 6 June 2012

2010: Hovis, Brand Revitalisation - Case Study

Hovis, Brand Revitalisation

Brand Revitalisation | Hovis

Snapshot

A powerful and consistent marketing campaign brought a languishing brand back to life.

Key insights

  • Mounting a well-coordinated, carefully...

Published on: 6 June 2012

2010: Harlequins, Marketing Communications - Case Study

Harlequins, Marketing Communications

Marketing Communications | Harlequins

Snapshot

Despite a tight budget a clever marketing campaign attracted a sell-out crowd for a Harlequins match that has turned into a brand in its own right.

Key...

Published on: 6 June 2012

See all case studies

Podcasts

Loyal to a Fault: The Double-Edged Sword of Deeply Meaningful Work

Is it exploitation if you love it? Dan and Akin sit down to discuss research that scientifically exposes the dark side of believing your work is your calling.... https://podcasts.marketingsociety.com/episode/loyal-to-a-fault-the-double-edged-sword-of-deeply-meaningful-work 34:49 Fri, 15 Oct 2021 09:48:00 +0000

Nick Dutton and the power of African surf

There are millions of people surfing in Africa and yet, there was no African surf brand out there. And you’ve had generations of Africans growing up with a... https://podcasts.marketingsociety.com/episode/nick-dutton-and-the-power-of-african-surf 42:47 Fri, 15 Oct 2021 08:07:00 +0000
See all podcasts

Videos

Highlights from BrandConnect Delhi

Highlights from BrandConnect Delhi

Relive the exciting moments of BrandConnect Delhi which brought together marketing leaders from across the globe for an evening of inspirational learning and

Highlights from BrandConnect Delhi

BrandConnect Delhi - Welcome and Introduction

BrandConnect Delhi - Welcome and Conclusion

Virginia Sharma, Director of Marketing Solutions, LinkedIn India, kicks off the evening as she presents about the current digital landscape and highlighting

BrandConnect Delhi - Welcome and Introduction

CEO Conversation: Q&A with Jayne-Anne Gadhia

CEO Conversation with Jayne-Anne Gadhia

Taken from our CEO Conversation series, here we have the Q&A section of our event with Virgin Money's CEO, Jayne-Anne Gadhia.

CEO Conversation: Q&A with Jayne-Anne Gadhia

See all videos