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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Value of TV: A Behavioural Science Perspective

The Value of TV Thinkbox The Marketing Society
Thinkbox has released a new paper looking at the behavioural science behind why TV produces such strong results.

Published on: 10 March 2025

Member Interview with Oliver Budgen

Image created by The Marketing Society
Member Interview with Oliver Budgen, Founder & CEO, Bud

Published on: 10 March 2025

Member Interview with Khaled Elseginy

Image created by The Marketing Society
Member Interview with Khaled Elseginy, Sr Manager, Brand Communications, P&G

Published on: 10 March 2025

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Case studies

2013 winning case study: McLaren, Brand Extension - hear their story

2013 winner: Brand Extension

Ferrari. Lamborghini.

Even their names, written simply in black and white evoke strong emotions.

In an industry defined by desirability their products are...

Published on: 23 September 2013

2013 highly commended: Olympic Delivery Authority, Customer Insight - case study

2013 commended: Olympics, insight

During the London 2012 Olympics, 12.5 million spectators and 25,000 athletes and officials were expected on the transport network, enough to bring London to a...

Published on: 10 September 2013

Ofcom's latest report shows TV is blooming

Ofcom report: TV is blooming

Ofcom’s new Communications Market Report 2013 is a must-read if you are in media. This is proper research and is packed with positive news for TV.

It is jam...

Published on: 12 August 2013

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Podcasts

Michael Jager on designing brands people actually love

What does it mean for a brand to be a living idea? Why is the humanisation of brands so important? And why do ideas with substance really matter? Today I chat... https://podcasts.marketingsociety.com/episode/michael-jager-on-designing-brands-people-actually-love 48:52 Tue, 05 Oct 2021 09:20:00 +0000
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Videos

Uncomfortable Breakfast: Future of Media

Uncomfortable Breakfast: Future of Media

BBC, UBS, IPG Mediabrands and Huawei help us look into our crystal ball at what the future of media will look like for marketers...

Uncomfortable Breakfast: Future of Media

Testing video ad lengths with Netflix

Unskippable Labs APAC

How much does ad length matter? Most TV ads are 30 seconds long, and YouTube has allowed creatives to pioneer a new age of impactful long-form ads.

Testing video ad lengths with Netflix

Channel 4 win Brand of the Year 2016

Channel 4 win Brand of the Year

Following their win during the live vote for Brand of the Year we spoke to Channel 4

Channel 4 win Brand of the Year 2016

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