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The Changemakers Impact Conference | Review | England

By Allyson Stewart-Allen

The Marketing Society Global Conference 2024
What 3 words… best distil this year’s Changemaker's Conference? Reflections and top take-aways from the 2024 Changemaker's Conference: IMPACT

Fellows interview with Vicki Miller

Fellow 2024

Source: The Marketing Society
We caught up with Vicki Miller, Chief Executive at VisitScotland, ahead of her receiving a Fellowship of The Marketing Society.

UAE 2024 Changemakers Conference - the videos

Impact: See all the sessions in detail

THE UAE Conference 2024 The Marketing Society
Members of The Marketing Society can enjoy the full sessions from UAE 2024 Changemakers Conference | Impact  - make sure you're logged in!

Case studies

2011: Depaul UK, Marketing on a Shoestring - Case Study

Depaul UK, Marketing on a Shoestring

Depaul UK, Marketing on a Shoestring

A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive audience.

Key insights

  • A ground...

2012: Lafarge Cement, sustainable consumption - Case Study

Marketing for Sustainable Consumption

Lafarge Cement logo

 

Executive Summary 

Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete.


Whilst cement and...

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

Kenco coffee logo

Executive Summary

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and...

Podcasts

Nick Dutton and the power of African surf

There are millions of people surfing in Africa and yet, there was no African surf brand out there. And you’ve had generations of Africans growing up with a... https://podcasts.marketingsociety.com/episode/nick-dutton-and-the-power-of-african-surf 42:47 Fri, 15 Oct 2021 08:07:00 +0000

Exploring the ‘Values Economy’, ‘Purpose’ and what it means for organisations - with Author and Director of ServiceBrand Global, Alan Williams

“Values are for living… not laminating.” It was a total pleasure to have a conversation with Alan exploring his recent book, ‘The Values Economy’ - a... https://podcasts.marketingsociety.com/episode/exploring-the-values-economy-purpose-and-what-it-means-for-organisations-with-author-and-director-of-servicebrand-global-alan-williams 34:17 Thu, 14 Oct 2021 07:00:00 +0000

Swimming Upstream with Amy Edmondson

Amy C Edmondson is an engineer, a researcher, teacher, bestselling writer, the Novartis Professor of Leadership and Management at the Harvard Business School, -... https://podcasts.marketingsociety.com/episode/swimming-upstream-with-amy-edmondson 39:47 Thu, 14 Oct 2021 06:00:00 +0000

Videos

Virginia Sharma, Director of Marketing Solutions, LinkedIn India, kicks off the evening as she presents about the current digital landscape and highlighting

BrandConnect Delhi - Welcome and Introduction

Taken from our CEO Conversation series, here we have the Q&A section of our event with Virgin Money's CEO, Jayne-Anne Gadhia.

CEO Conversation: Q&A with Jayne-Anne Gadhia

Ray Snoddy sat down with the CEO of Virgin Money, Jayne-Anne Gadhia, to get her thoughts on leadership, purpose, and lots more.

Highlights of our CEO Conversation with Jayne-Anne Gadhia