Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Digital Day Conference Singapore - a review

By Belinda Clark

Source IAS The Marketing Society - Digital Day Singapore 2024
The Marketing Society’s Singapore Digital Day Conference was a whirlwind of amazing insights, top tips and case studies. RAPP's Belinda Clark share her favourite bits.

Published on: 28 May 2024

Attention drives business outcomes for brands

By Laura Quigley

Source IAS Study
A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

Published on: 28 May 2024

SheSportTech

- getting more women in to sport tech

By Garry Dods

Source we are fearless
Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

Published on: 28 May 2024

All Think Pieces

Case studies

2010: Change4Life, Launching New Brands: Case Study

Change4Life, Launching New Brands

Launching New Brands | Change4Life

Snapshot

The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a measurable difference in...

Published on: 6 June 2012

2010: British Gas, Brand Revitalisation: Case Study

British Gas, Brand Revitalisation

British Gas - Brand Revitalisation

Snapshot

The UK’s leading energy supplier turbo-charged its brand performance by going back to customer basics and rising above price-led promotions.

Key...

Published on: 6 June 2012

2010: Aviva, Global Branding: Case Study

Aviva, Global Branding

Aviva, Global Branding

Snapshot

Aviva successfully managed a massively complex crossborder rebranding programme to fulfil its ambitious vision of strengthening its bond with customers...

Published on: 5 June 2012

See all case studies

Podcasts

Swimming Upstream with Amy Edmondson

Amy C Edmondson is an engineer, a researcher, teacher, bestselling writer, the Novartis Professor of Leadership and Management at the Harvard Business School, -... https://podcasts.marketingsociety.com/episode/swimming-upstream-with-amy-edmondson 39:47 Thu, 14 Oct 2021 06:00:00 +0000

The Whole Marketer Ep1 - Resilience with Alice Ter Haar

Episode #1: In this episode, Abby discusses the soft skill of Resilience for marketers with the awesome human Alice Ter Haar – People Strategy and Development... https://podcasts.marketingsociety.com/episode/thewholemarketer-resilience 22:44 Thu, 07 Oct 2021 14:36:00 +0000
See all podcasts

Videos

Highlights from our Best Practice Brand Showcase 2015

Award-winning brand showcase 2015

Winning brands from our Excellence Awards 2015 on what it took to achieve excellence and win. Highlights from our Best Practice Showcase 2015.

Highlights from our Best Practice Brand Showcase 2015

Atom Bank's Anthony Thomson on brand relevancy

Atom Bank's Anthony Thomson at our Fellows Cocktail Party 2016

Atom Bank's Anthony Thomson on brands staying relevant at our Fellows Cocktail Party.

Atom Bank's Anthony Thomson on brand relevancy

April Fools' Day - BMW - New Zealand

April Fools' Day

April Fools Day is used by advertisers across the world but it has become a bit of a tired and predictable formula.

April Fools' Day - BMW - New Zealand

See all videos