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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Power of International Creativity

Why Global Ideas Drive Brand Growth

By Diego Chicharro

Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

Rethinking: Why Leadership Is No Longer About Titles

By Jessica Schroeder

What is leadership today? It's less about titles and where you sit in an organisation chart and more about engaging, inspiring and mobilising others around a shared vision. BASF's Jessica Schroeder explains.

Member Interview with Shauna Mahoney

Member Interview With Shauna Mahoney, Group Account Director, LIGHTBLUE

Case studies

New Microsoft research: technology and the home

Communicating & tech in the home

We’ve released a new piece of research entitled, ‘Families’, investigating the role of technology in the average UK family home.

It’s important for us to...

What Works Where in B2B marketing across China, UK & US?

What Works Where in B2B?

The Marketing Society launched the B2B stream in 2010 to develop and grow a community of business-to-business marketers to share best practice, debate current...

CMO-CIO disconnect

Chief Marketing Officers and CIOs must work more closely together than ever before to deliver relevant customer experiences.

The beliefs of CMOs and CIOs often...

Podcasts

Loyal to a Fault: The Double-Edged Sword of Deeply Meaningful Work

Is it exploitation if you love it? Dan and Akin sit down to discuss research that scientifically exposes the dark side of believing your work is your calling.... https://podcasts.marketingsociety.com/episode/loyal-to-a-fault-the-double-edged-sword-of-deeply-meaningful-work 34:49 Fri, 15 Oct 2021 09:48:00 +0000

Nick Dutton and the power of African surf

There are millions of people surfing in Africa and yet, there was no African surf brand out there. And you’ve had generations of Africans growing up with a... https://podcasts.marketingsociety.com/episode/nick-dutton-and-the-power-of-african-surf 42:47 Fri, 15 Oct 2021 08:07:00 +0000

Exploring the ‘Values Economy’, ‘Purpose’ and what it means for organisations - with Author and Director of ServiceBrand Global, Alan Williams

“Values are for living… not laminating.” It was a total pleasure to have a conversation with Alan exploring his recent book, ‘The Values Economy’ - a... https://podcasts.marketingsociety.com/episode/exploring-the-values-economy-purpose-and-what-it-means-for-organisations-with-author-and-director-of-servicebrand-global-alan-williams 34:17 Thu, 14 Oct 2021 07:00:00 +0000

Videos

‘It tastes like sh*t.’ Maybe not the kind of praise that would tempt you to switch from milk to an oat alternative.