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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Impact Conference | Review | New York

By Samuel Monnie

The Marketing Society Changemakers Conference New York
Leadership Reimagined: The Power of Inclusion and Purpose  - 3 lessons from The Marketing Society New York annual Changemakers Conference 2024

Published on: 26 November 2024

The Changemakers Impact Conference | Review | Hong Kong

Via Prophet

By Rachel Letham

Prophet at The Marketing Society Changemakers Conference Hong Kong
Prophet share their key takeaways from our Hong Kong conference thanks to their note-taking system on the day

Published on: 26 November 2024

The Changemakers Impact Conference | Review | Singapore

By Rohan Lightfoot

The Marketing Society Singapore Conference 2024
Rohan compares the Scotland and Singapore Changemakers Conferences and gives us his three most impactful takeaways from the Singapore session

Published on: 26 November 2024

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Case studies

2013 highly commended: Mondelez Philadephia/Cadbury, Brand Extension - case study

2013 highly commended: Brand Extension

Revolutionising cheese

This submission shows how Philadelphia revolutionised the cheese aisle with a brand extension that not only built on Philadelphia’s...

Published on: 5 June 2013

2012: Thorntons, Teamwork Award - Case Study

Thorntons, Teamwork Award

Thorntons, Teamwork Award winner

Business objectives:

1. Creating wonder and raising awareness of the Thorntons brand amongst new and lapsed customers, reestablishing Thorntons relevancy and...

Published on: 1 June 2013

2012: ASOS, Mobile Marketing - Case Study - Highly commended

Asos, Mobile Marketing

Asos - discover fashion online - logo

Executive summary
ASOS Savvy Sunday was our flagship campaign for the Christmas period, building momentum and excitement within our busiest retail season. Each...

Published on: 1 June 2013

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Podcasts

Unconventional Leadership with Emily Chang

Emily Chang is the CEO China at McCann WorldGroup and an absolute inspiration. Before McCann, she has worked with all sorts of massive brands across the US and... https://podcasts.marketingsociety.com/episode/unconventional-leadership-with-emily-chang 41:16 Thu, 28 Oct 2021 06:00:00 +0000

Why brands need to welcome pressure, with EA's Rob Bullough

Creative Director of Electronic Arts - EA, Rob Bullough has drawn inspiration from live music and the electric atmosphere created by good DJs to describe the... https://podcasts.marketingsociety.com/episode/why-brands-need-to-welcome-pressure-with-eas-rob-bullough 24:39 Wed, 27 Oct 2021 09:00:00 +0000
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Videos

Hugh Burkitt on transforming the role of marketing

Hugh Burkitt BrandConnect Delhi - Transforming the Role of Marketing

Hugh Burkitt, CEO, The Marketing Society, talks about global perspectives on the fundamental shift in the role of marketing and how marketers can transform i

Hugh Burkitt on transforming the role of marketing

CEO Conversation: Jayne-Anne Gadhia, Virgin Money

CEO Conversation: Jayne-Anne Gadhia, Virgin Money

Our series of CEO Conversations with Jayne-Anne Gadhia and Ray Snoddy.

CEO Conversation: Jayne-Anne Gadhia, Virgin Money

Groceries Not Guns - Moms Demand Action - USA

Groceries Not Guns

USA gun laws allow loaded weapons to be taken into stores.

Groceries Not Guns - Moms Demand Action - USA

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