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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

As the gaming market continues to surge, esports stands at a crossroads

By Mike Woolston

Esports stadium provided by Design Bridge and Partners
While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.

Published on: 24 September 2024

Enrage or Engage: Navigating the Paradox of Digital Advertising

By Frank Cheng

Source Canva busracavus from Getty Images Signature
Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.

Published on: 24 September 2024

Member Interview with Liz Dean

source and credit: Liz
Member Interview with Liz Dean, Founder, Marketing consultant and Coach, The Leopard Room

Published on: 23 September 2024

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Case studies

2010: Sainsbury’s, Marketing Communications - Case Study

Sainsbury’s, Marketing Communications

Marketing Communications, Sainsbury’s

Sainsbury’s convincingly persuaded customers it was responding to the credit crunch by adapting an existing successful campaign for more straitened times.

Key...

Published on: 9 June 2012

2010: NHS Blood and Transplant, Customer Insight - Case Study

NHS Blood and Transplant, Customer Insight

NHS Blood and Transplant, Customer Insight

A campaign based on remarkable insights into the contradictions people feel about registering as organ donors dramatically changed attitudes to this difficult...

Published on: 9 June 2012

2010: Marks & Spencer, Marketing for Sustainable Consumption: Case Study

Marks and Spencer, Marketing for Sustainable Consumption

Marks & Spencer | Marketing for Sustainable Consumption

Marks & Spencer has put sustainability at the heart of its business.

Key insights

  • For Marks & Spencer (M&S) going green has meant not just transforming...

Published on: 6 June 2012

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Podcasts

Why brands need to welcome pressure, with EA's Rob Bullough

Creative Director of Electronic Arts - EA, Rob Bullough has drawn inspiration from live music and the electric atmosphere created by good DJs to describe the... https://podcasts.marketingsociety.com/episode/why-brands-need-to-welcome-pressure-with-eas-rob-bullough 24:39 Wed, 27 Oct 2021 09:00:00 +0000

The direct to consumer playbook with Mike Stevens

Mike calls himself "the start-up guy" having learned the ropes in the early days at Innocent, and then founding and successfully exiting from his own... https://podcasts.marketingsociety.com/episode/the-direct-to-consumer-playbook-with-mike-stevens 38:03 Mon, 18 Oct 2021 13:39:00 +0000
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Videos

Groceries Not Guns - Moms Demand Action - USA

Groceries Not Guns

USA gun laws allow loaded weapons to be taken into stores.

Groceries Not Guns - Moms Demand Action - USA

LinkedIn's Jeff Weiner on transforming the way the world works

BrandConnect Delhi: Jeff Weiner

Watch as Jeff Weiner, CEO, LinkedIn and Shannon Stubo, CMO, LinkedIn engage in a fireside chat about the critical role that marketing plays in building an or

LinkedIn's Jeff Weiner on transforming the way the world works

BrandConnect Delhi - Transforming the Nation's Brand

BrandConnect Delhi - Transforming the Nation's Brand

Learn about the concept of ‘Nation Branding’ and learn about the best practices for creating highly visible campaigns that define an industry and country on

BrandConnect Delhi - Transforming the Nation's Brand

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