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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Fellows interview with Richard Simpson

Fellow 2024

We are delighted to bring you a Fellow interview with Vicki Miller, who was honoured as a Fellow of The Marketing Society 2024.

Inspire the Next Generation of Female Leaders

Inspiring Girls equip girls aged 14-16 with the skills and knowledge to succeed in their future and are looking for role models from senior leaders. They need your support.

The Changemakers Impact Conference | Review | Singapore

A Power Package of Inspiration

By Elaine Tam

Diageo APAC's Elaine Tam reviews the Singapore's 2024 Changemaker's Conference taking us through the thought-provoking event anchored around the theme of impact, with speakers that weaved the theme into their personal stories, case studies and debates.

Case studies

2013 highly commended: O2 Guru, Content Marketing - case study

2013 highly commended: Content Marketing

Expanding the `Guru' experience

In 2009 O2 launched Gurus, in-store tech experts offering free, impartial advice. They had no sales targets, so could focus...

2013 Highly Commended: RSA, Marketing Leadership - case study

2013 Highly Commended: Marketing Leadership

In 2011, it became clear that RSA’s marketing structure (with a large Group Corporate Centre Marketing function) was not delivering the desired results. The...

2013 highly commended: Just Eat, Brand Activation - case study

2013 highly commended: Brand Activation

“Don’t Cook JUST EAT”

This is the story of how a small challenger brand took the bold decision to grow itself into a big brand, by becoming the thought leader...

Podcasts

Data led creativity and the future of marketing with DraftLine South Africa's Amy Chiwaye

Amy Chiwaye is the Head of Business Development at DraftLine South Africa, where she focuses on using data in the creative process to make decisions that drive... https://podcasts.marketingsociety.com/episode/data-led-creativity-and-the-future-of-marketing-with-draftline-south-africas-amy-chiwaye 20:12 Tue, 02 Nov 2021 10:17:00 +0000

Brand purpose with Kantar: why we need it, cultural tensions, and 'nice to have' vs 'need to have'

For the latest Marketing Society podcast host Mike Piggott spoke to Head of Brand Domain Consultant team at the Insights Division at Kantar, Adele Jolliffe... https://podcasts.marketingsociety.com/episode/brand-purpose-kantar-adele-jolliffe 36:59 Thu, 28 Oct 2021 12:21:00 +0000

Holding the question…What can we do? The power of bringing people together to #ChangeTheBrief with Rob McFaul, Co-Founder of Purpose Disruptors

“How can we make living with less not feel like loss…? Great question… and one of many raised by Rob McFaul, co-founder of Purpose Disruptors. In this episode... https://podcasts.marketingsociety.com/episode/holding-the-questionwhat-can-we-do-the-power-of-bringing-people-together-to-changethebrief-with-rob-mcfaul-co-founder-of-purpose-disruptors 31:45 Thu, 28 Oct 2021 07:00:00 +0000

Videos

BBC, UBS, IPG Mediabrands and Huawei help us look into our crystal ball at what the future of media will look like for marketers...

Uncomfortable Breakfast: Future of Media

How much does ad length matter? Most TV ads are 30 seconds long, and YouTube has allowed creatives to pioneer a new age of impactful long-form ads.

Testing video ad lengths with Netflix

Following their win during the live vote for Brand of the Year we spoke to Channel 4

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

Fellows interview with Richard Simpson

Inspire the Next Generation of Female Leaders

The Changemakers Impact Conference | Review | Singapore

Case studies

2013 highly commended: O2 Guru, Content Marketing - case study

2013 Highly Commended: RSA, Marketing Leadership - case study

2013 highly commended: Just Eat, Brand Activation - case study

Podcasts

Data led creativity and the future of marketing with DraftLine South Africa's Amy Chiwaye

Brand purpose with Kantar: why we need it, cultural tensions, and 'nice to have' vs 'need to have'

Holding the question…What can we do? The power of bringing people together to #ChangeTheBrief with Rob McFaul, Co-Founder of Purpose Disruptors

Videos

Uncomfortable Breakfast: Future of Media

Uncomfortable Breakfast: Future of Media

Testing video ad lengths with Netflix

Testing video ad lengths with Netflix

Channel 4 win Brand of the Year 2016

Channel 4 win Brand of the Year 2016