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Member Interview with Jessica Schroeder

Image provided by Jessica
Member Interview with Jessica Schroeder, Head of Corporate Communications & Government Affairs

The Changemakers Impact Conference | Review | Singapore

The superpower to charge change and deliver impact

By Xiaowei Liu

The Marketing Society Singapore Conference 2024
A review from our Singapore Changemakers Conference: The superpower to charge change and deliver impact

Cultural Endurance for Impact

A Q&A following The Marketing Society New York Changemakers Conference 2024

The Marketing Society New York Conference 2024
Following The Marketing Society Changemakers Conference in New York our speaker Mike DaRe joins a Q&A on Cultural Endurance for Impact

Case studies

2013 highly commended: Subway Subcard, CRM - case study

2013 highly commended: Customer Relationship Marketing

Subway Subcard

Our 2012 SUBWAY® SUBCARD® CRM programme was a carefully-­phased, multi-­layered CRM programme that, despite being built from scratch from the start of 2012...

2013 highly commended: EDF Energy, Marketing comms - case study

2013 highly commended: Marketing Communications

EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The role of character

Using...

2013 highly commended: Unilever Flora Cuisine, Brand Extension - case study

2013 highly commended: Brand Extension

The Challenge

Flora is one of the best-known brands in Britain. However, in recent years, it had faced significant threats on two fronts. On the one hand, it...

Podcasts

Jo and Monique on finding their way of responding to this era of disruption

With the COP26 upon us, it’s making us all more acutely aware that we are living in a moment of profound disruption. And I think it’s fair to say, we are all... https://podcasts.marketingsociety.com/episode/jo-and-monique-on-finding-their-way-of-responding-to-this-era-of-disruption 43:51 Thu, 11 Nov 2021 10:57:00 +0000

Stop Destroying Motivation with Dan Ariely

My guest his week, Dan Ariely needs no introduction. But just in case, he is one of the worlds most influential psychologists. His work - and he - have inspired... https://podcasts.marketingsociety.com/episode/stop-destroying-motivation-with-dan-ariely 48:53 Thu, 11 Nov 2021 06:00:00 +0000

Videos

We have all

Wake me up before you go-go

Part research lab, part design studio, Vinaya use technology to create wearable technology products for a more mindful generation.

Kate Unsworth on creating a future beyond the screen

Dave's thoughts on brands staying relevant in the age of connections, storytelling and creativity.

Dave Trott on brands, storytelling and creativity