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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How CMOs are shaping their Gen AI future

BCG Report partnered content
A new BCG survey in partnership with the Association of National Advertisers (ANA) of over 200 CMOs in 7 countries, reveals CMOs overwhelmingly positive view of generative AI (GenAI) as the top way to improve efficiencies and unlock growth.

Published on: 17 June 2024

Member Interview with Abdullah Aziz

source and credit abdullah
Member Interview with Abdullah Aziz Regional Senior Marketing Manager at Agthia LLC

Published on: 14 June 2024

What brands can learn about customer obsession

From an airport lounge

By Ruth Fittock

Source Unsplash: Credit Elizabeth Dunne
Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.

Published on: 11 June 2024

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Case studies

2011: giffgaff, Launching New Brands - Case Study

giffgaff, Launching New Brands

O2 created an iconoclastic new brand to capture a digitally-savvy audience who rejected traditional network operators.

Key insights

  • A powerful mix of...

Published on: 9 July 2012

2011: Walkers, Creating Loyal Relationships - Case Study

Walkers, Creating Loyal Relationships

Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers deeply involved in product development.

Ke...

Published on: 9 July 2012

2011: Yeo Valley Organic, Marketing Communications - Case Study

Yeo Valley Organic, Marketing Communications

Yeo Valley Organic, Marketing Communications

A sparkling and innovative campaign transformed what had been a somewhat worthy and niche organic dairy brand into a brand megastar.

Key insights

  • Yeo...

Published on: 4 July 2012

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Podcasts

Stop Destroying Motivation with Dan Ariely

My guest his week, Dan Ariely needs no introduction. But just in case, he is one of the worlds most influential psychologists. His work - and he - have inspired... https://podcasts.marketingsociety.com/episode/stop-destroying-motivation-with-dan-ariely 48:53 Thu, 11 Nov 2021 06:00:00 +0000
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Videos

Sunday Grannies - Vodafone - Romania

Sunday Grannies

4 million women over 75 in Romania live alone.

Sunday Grannies - Vodafone - Romania

Give Blood. Give Power - Red Cross - Germany

Give Blood. Give Power

The German Red Cross teamed up with the Bundesliga to encourage footballers from across the country to donate blood

Give Blood. Give Power - Red Cross - Germany

Starbucks' Ian Cranna on why purpose is so important

Starbucks' Ian Cranna on purpose

Brand Learning caught up with Ian Cranna, Vice-president Marketing and Category EMEA Starbucks, who shared the importance of purpose and how it permeates the

Starbucks' Ian Cranna on why purpose is so important

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