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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Impact Lens: What Shaped our thinking

impct banner
As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

Published on: 8 October 2024

Member Interview with Doruk Alptekin

Image provided by Doruk
Member Interview with Doruk Alptekin, Head of Revenue Growth Management, Gulf Coca-Cola Beverages

Published on: 4 October 2024

Shifting Sentiments: The New Wave of Diversity, Gaming, and Sustainability in 2024

By Marcos Angelides

Spark Foundry Publicis Groupe Partner The Marketing Society
Introducing the second Insights Accelerated report of 2024 by Spark Foundry, exploring consumer trends in diversity in advertising, sustainability, gaming and tech.

Published on: 3 October 2024

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Case studies

2011: giffgaff, Launching New Brands - Case Study

giffgaff, Launching New Brands

O2 created an iconoclastic new brand to capture a digitally-savvy audience who rejected traditional network operators.

Key insights

  • A powerful mix of...

Published on: 9 July 2012

2011: Walkers, Creating Loyal Relationships - Case Study

Walkers, Creating Loyal Relationships

Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers deeply involved in product development.

Ke...

Published on: 9 July 2012

2011: Yeo Valley Organic, Marketing Communications - Case Study

Yeo Valley Organic, Marketing Communications

Yeo Valley Organic, Marketing Communications

A sparkling and innovative campaign transformed what had been a somewhat worthy and niche organic dairy brand into a brand megastar.

Key insights

  • Yeo...

Published on: 4 July 2012

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Podcasts

Stop Destroying Motivation with Dan Ariely

My guest his week, Dan Ariely needs no introduction. But just in case, he is one of the worlds most influential psychologists. His work - and he - have inspired... https://podcasts.marketingsociety.com/episode/stop-destroying-motivation-with-dan-ariely 48:53 Thu, 11 Nov 2021 06:00:00 +0000
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Videos

Dave Trott on brands, storytelling and creativity

Dave Trott at our Fellows 2016

Dave's thoughts on brands staying relevant in the age of connections, storytelling and creativity.

Dave Trott on brands, storytelling and creativity

Uncomfortable Breakfast: Future of Media

Uncomfortable Breakfast: Future of Media

BBC, UBS, IPG Mediabrands and Huawei help us look into our crystal ball at what the future of media will look like for marketers...

Uncomfortable Breakfast: Future of Media

Testing video ad lengths with Netflix

Unskippable Labs APAC

How much does ad length matter? Most TV ads are 30 seconds long, and YouTube has allowed creatives to pioneer a new age of impactful long-form ads.

Testing video ad lengths with Netflix

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