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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The long and the short of ROI

Download a copy of the white paper published by the Marketing Performance Hub, a marketing community setup by Ekimetrics and global brand partners AXA, Nestlé and Pernod Ricard

A new white paper by Ekimetrics led Marketing Performance Hub Think Tank has gathered evidenced based insights and best practices for measuring the impact of marketing along the consumer journey.

Is Your Business ready to attract and retain top digital marketing talent in Asia?

In Asia, digital marketing has become a highly sought-after digital role. A new report by Mercer offers strategic guidance on how organisations can secure and retain top digital talent to support and grow their business.

The Key Quick Conversations with Nick Elliott

at The Marketing Society Global Conference 2024

Live from The Marketing Society Changemakers Impact Conference in London: The Key🔑 - Quick Conversations 🎤

Case studies

2012: A year in TV by Thinkbox

Thinkbox: year in TV 2012 report

Last year we all saw incredible content like the Olympics bringing people together to emerging trends like multi-screening making TV advertising even more...

2013 winner: LOVEFiLM, New Brand/ highly commended E-commerce - case study

2013 winner: New Brand

Accepting the challenge

At the end of 2011, Netflix announced they would be launching in the UK and the long-standing threat to LOVEFiLM’s business became a...

2013 winner: Channel 4, Customer Insight - case study

2013 winner: Customer Insight

Are we equal yet?

Channel 4 has a public remit to champion alternative voices and make us see the world differently. With the Paralympics, we saw the...

Podcasts

The Whole Marketer Ep3 - Commercial acumen with guest Emma Heal

Episode #3. Business Acumen is the key skill explored in this episode as Abby invites the amazing Emma Heal to share her expertise – as the ex Managing Director... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep3-commercial-acumen-with-guest-emma-heal 25:48 Wed, 24 Nov 2021 13:20:00 +0000

The Whole Marketer Ep2 - Building Brand Connections with guest Meredith O’Shaughnessy

Episode #2. This episode’s topic and skill is the Holy Grail for most marketers - building brand connections and meaningful experiences with your consumer.... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep2-building-brand-connections-with-guest-meredith-oshaughnessy 26:20 Tue, 23 Nov 2021 12:07:00 +0000

Talent vs. Hard Work

Dan and Akin take on the age-old debate of talent vs. hard work, but from the perspective of how each is perceived, and therefore appreciated. When armed with... https://podcasts.marketingsociety.com/episode/talent-vs-hard-work 36:02 Wed, 17 Nov 2021 11:14:00 +0000

Videos

‘It tastes like sh*t.’ Maybe not the kind of praise that would tempt you to switch from milk to an oat alternative.