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Member Interview with Ghayath Sioufi

Image created by The Marketing Society
Member Interview with Ghayath Sioufi, Founder & CEO, CAP.G Ventures

Q&A with Ruth Buscombe

Strategist for Formula 1

ruth buscombe
Ahead of her appearance at Digital Day Scotland on April 24, we caught up with Ruth Buscombe, Strategist at Formula 1.

Having your cake and eating it too

Insights into harnessing your Superpowers

By Mark Evans

Group of people in leadership coaching session
Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.

Case studies

2013 highly commended: The Peres Centre for Peace, Not For Profit - case study

2013 commended: Peres, Not For Profit

To get Israelis and Palestinians who had lost loved ones in the conflict to voluntarily donate their blood to one another, in a powerful gesture of...

2013 winner: Aviva, Business to Business - case study

2013 winner: Aviva, B2B marketing

In late 2012, Aviva faced a huge challenge. The government’s Retail Distribution Review (RDR) promised one of the biggest regulatory changes the industry had...

2013 award winner: Sainsbury's and Channel 4, Cause Related Marketing/Grand Prix

2013 winner: cause related Sainsbury's

Sainsbury’s and Channel 4 collaborated in a unique endeavour – scale sponsorship of the Paralympics, with no involvement in the preceding Olympics. Their...

Podcasts

Stop Destroying Motivation with Dan Ariely

My guest his week, Dan Ariely needs no introduction. But just in case, he is one of the worlds most influential psychologists. His work - and he - have inspired... https://podcasts.marketingsociety.com/episode/stop-destroying-motivation-with-dan-ariely 48:53 Thu, 11 Nov 2021 06:00:00 +0000

Videos

Handing over as Society president.

Martin Glenn steps down as Society president

China's wired ways

Ogilvy & Mather's Graham Fink on China's wired ways

Reimagining business in a digital age

Nigel Vaz on business in a digital age