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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Namrata Balwani

Image created by The Marketing Society
Member Interview with Namrata Balwani, Chief Marketing Officer, TPConnects Technologies

Published on: 10 April 2025

Member Interview with Chris Stevenson

Image Created by The Marketing Society
Member Interview with Chris Stevenson, Managing Director, Stripe Communications

Published on: 9 April 2025

Taking the next step

With help from The Global Leadership Mentoring Programme

By Anshiekaa Tandon

Source Canva Credit Vadym Stepanchuk from Getty Images Pro
Anshiekaa Tandon describes how The Global Leadership Mentoring Programme helped her take the next step in her leadership journey. Input from Jason Foo and Dino Myers-Lamptey resulted in an action plan and a renewed sense of purpose.

Published on: 8 April 2025

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Case studies

2013 winner: O2 Priority Moments, Mobile Marketing - case study

2013 winner: O2, Mobile Marketing

O2 Priority Moments

Priority Moments

Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments.

Priority Moments is a mobile...

Published on: 2 January 2014

2013 winner: British Airways, Brand Revitalisation - case study

2013 winner: BA, revitalisation

When a brand gets as battered, bruised and knocked out of shape as British Airways, the consequence is that it gradually and progressively loses its identity...

Published on: 1 January 2014

2013 winner: Fairtrade, Marketing for Sustainable Consumption - case study

2013 winner: susta- -inable, Fairtrade

Fair trade in the UK goes back more than 19 years. The movement sprang from concerned citizens looking for ways to create fairer trading links resulting in a...

Published on: 1 January 2014

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Podcasts

Talent vs. Hard Work

Dan and Akin take on the age-old debate of talent vs. hard work, but from the perspective of how each is perceived, and therefore appreciated. When armed with... https://podcasts.marketingsociety.com/episode/talent-vs-hard-work 36:02 Wed, 17 Nov 2021 11:14:00 +0000

Jo and Monique on finding their way of responding to this era of disruption

With the COP26 upon us, it’s making us all more acutely aware that we are living in a moment of profound disruption. And I think it’s fair to say, we are all... https://podcasts.marketingsociety.com/episode/jo-and-monique-on-finding-their-way-of-responding-to-this-era-of-disruption 43:51 Thu, 11 Nov 2021 10:57:00 +0000
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Videos

Paddy Barwise and Thomas Barta on 12 powers

Paddy Barwise and Thomas Barta

The 12 Powers of Marketing Leader

Paddy Barwise and Thomas Barta on 12 powers

Vitasoy's Roberto Guidetti on creating brand equity

Vitasoy's Roberto Guidetti on creating brand equity

Creating brand equity in a 3.57 world

Vitasoy's Roberto Guidetti on creating brand equity

Mark Earls welcomes everyone to our conference

Mark Earls at our conference

Mark Earls, Author and Host at The Global Annual Conference 2016.

Mark Earls welcomes everyone to our conference

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