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Latest Think Pieces

Abu Dhabi – Greening the world, one brand at a time

By Marwa Kaabour

Source Pexels Credit Diego F Parra
How Abu Dhabi's biggest brands are fully committed to sustainability and environmental protection contributing to the city’s on going environmental agenda.

The Changemakers Impact Conference | Review | Scotland

By Rohan Lightfoot

By Rohan Lightfoot

Source: Digital Triangle Creative
Read the review by Rohan Lightfoot, Founder of Signal Consulting, who joined us at the first ever Changemakers Conference in Scotland.

Member interview with Jane Margetts

image provided by Jane
Member Interview with Jane Margetts, Marketing Director, Restore Information Management

Case studies

2012: Thinkbox, Marketing Communications - Case Study

Thinkbox, Marketing Communications

Thinkbox changed perceptions of the TV advertising medium by persuading a particularly cynical industry audience about its value.

Key insights

  • Thinkbox...

2012: Digital Consumer Insight

2012: Digital Consumer Insight

Digital Health

Executive summary

Welcome to the November edition of Digital Consumer Health Insight.

This month we are continuing to see an accelerating stream of new...

2012: McDonald’s, Brand Revitalisation - Case Study

McDonald’s, Brand Revitalisation

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beating sales.

Key insights

  • McDonald’s...

Podcasts

The Whole Marketer Ep5 - Digital Marketing with guest Daniel Rowles

Episode #5. In this episode, Abby is joined by her fellow CIM trainer and Digital Marketing superstar, Daniel Rowles. As CEO of Target Internet (which provides... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep5-digital-marketing-with-guest-daniel-rowles 23:51 Fri, 26 Nov 2021 12:24:00 +0000

The Whole Marketer Ep4 - Conviction with guest Anthony Fletcher

Episode #4 – In this episode, Abby discusses the soft skill of Conviction with Graze CEO Anthony Fletcher. We love that Anthony is one of those ‘gold dust' CEOs... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep4-conviction-with-guest-anthony-fletcher 21:44 Thu, 25 Nov 2021 12:14:00 +0000

Videos

Elif Shafak, storyteller and writer, gave us an inspiring talk at our Annual Conference 2015 which showed that when it comes to inspiring people to embrace a

Elif Shafak on the power of stories

Alain de Botton, author, philosopher at our Annual Conference 2015.

Alain de Botton at our Annual Conference 2015

Insight into how to create cultures that encourage colleagues to ‘deliver 30% better’.

Sir Dave Brailsford and Jeremy Darroch on gains