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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Speaker Q&A with Donna Harvey, STV

Team Captain for the Clients at the Client vs Agencies Creative Challenge 2024

Donna Harvey
Donna shares what she's bringing to the table as Client captain for the Clients vs Agencies Creative Challenge.

Published on: 28 June 2024

Speaker Q&A with Morag MacDonald

Team Captain for the Agencies at the Client vs Agencies Creative Challenge 2024

Morag MacDonald
Morag shares what she's bringing to the table as Agency captain for the Clients vs Agencies Creative Challenge.

Published on: 28 June 2024

Dispatches from our Cannes Correspondents

Cannes Lions 2024

By Rachel Letham

The Marketing Society Cannes Correspondents
Insights, trends and highlights from Cannes Lions 2024 brought to you by our membership that speaks for itself

Published on: 26 June 2024

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Case studies

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

Kenco coffee logo

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and broadened its appeal, but...

Published on: 1 January 2013

2012: Asos, Social Media - Case Study - Highly Commended

2012: Asos, Social Media

Executive Summary: To publicise its Summer Sale and reward its social media base, ASOS created the digital equivalent of people camping outside a shop before...

Published on: 1 January 2013

2012: Edrington Group, Global Marketing - Case Study

Edrington Group, Global Marketing

The Famous Grouse - Global Marketing Award Winner

VISION

To make The Famous Grouse ‘FAMOUS’ for being Scotland’s No. 1 selling whisky by celebrating 30 years of brand building.

WE’RE NUMBER ONE: 1980-2010 (AND...

Published on: 1 January 2013

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Podcasts

PUMA Group's Roy Wentzel on using headless ecommerce to boost sales

Roy Wentzel is the Head of Ecommerce Middle East (Interim) at the PUMA Group. His vast experience in e-commerce includes building online shops for a variety of... https://podcasts.marketingsociety.com/episode/puma-groups-roy-wentzel-on-using-headless-ecommerce-to-boost-sales 23:28 Mon, 06 Dec 2021 10:00:00 +0000
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Videos

Testing video ad lengths with Netflix

Unskippable Labs APAC

How much does ad length matter? Most TV ads are 30 seconds long, and YouTube has allowed creatives to pioneer a new age of impactful long-form ads.

Testing video ad lengths with Netflix

Channel 4 win Brand of the Year 2016

Channel 4 win Brand of the Year

Following their win during the live vote for Brand of the Year we spoke to Channel 4

Channel 4 win Brand of the Year 2016

Hugh Burkitt on transforming the role of marketing

Hugh Burkitt BrandConnect Delhi - Transforming the Role of Marketing

Hugh Burkitt, CEO, The Marketing Society, talks about global perspectives on the fundamental shift in the role of marketing and how marketers can transform i

Hugh Burkitt on transforming the role of marketing

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