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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Sustainability: It's time to accelerate action

Salterbaxter for The Marketing Society
Salterbaxter give us key takeaways on sustainability from (UNGA) and Climate Week NYC in their latest report.

Published on: 1 November 2024

Member Interview with Jessica Binns

Image supplied by jessica Binns
Member Interview with Jessica Binns, Consultant, Jessica Binns Consulting

Published on: 30 October 2024

Finding focus - turning sustainability investment into brand value

By Ruby Gurdon

Design Bridge for The Marketing Society
Don't dread sustainability initiatives as profit sappers, seen them as an opportunity to enhance the bottom line. The job at hand? Finding focus.

Published on: 29 October 2024

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Case studies

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

Kenco coffee logo

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and broadened its appeal, but...

Published on: 1 January 2013

2012: Asos, Social Media - Case Study - Highly Commended

2012: Asos, Social Media

Executive Summary: To publicise its Summer Sale and reward its social media base, ASOS created the digital equivalent of people camping outside a shop before...

Published on: 1 January 2013

2012: Edrington Group, Global Marketing - Case Study

Edrington Group, Global Marketing

The Famous Grouse - Global Marketing Award Winner

VISION

To make The Famous Grouse ‘FAMOUS’ for being Scotland’s No. 1 selling whisky by celebrating 30 years of brand building.

WE’RE NUMBER ONE: 1980-2010 (AND...

Published on: 1 January 2013

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Podcasts

Investment democratisation and the power of crowdfunding

Freetrade CMO and Co-founder Viktor Nebehaj shares his Shiny New Object, crowdfunding as fundraising agent and motor of marketing. Viktor believes in the... https://podcasts.marketingsociety.com/episode/investment-democratisation-and-the-power-of-crowdfunding 19:09 Tue, 07 Dec 2021 14:00:00 +0000

PUMA Group's Roy Wentzel on using headless ecommerce to boost sales

Roy Wentzel is the Head of Ecommerce Middle East (Interim) at the PUMA Group. His vast experience in e-commerce includes building online shops for a variety of... https://podcasts.marketingsociety.com/episode/puma-groups-roy-wentzel-on-using-headless-ecommerce-to-boost-sales 23:28 Mon, 06 Dec 2021 10:00:00 +0000
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Videos

Nigel Vaz on business in a digital age

SapientNitro's Nigel Vaz on reimagining business

Reimagining business in a digital age

Nigel Vaz on business in a digital age

"I Will What I Want" - Under Armour - USA

"I Will What I Want"

Under Armour signed super model Gisele Bundchen and created a film to help change

"I Will What I Want" - Under Armour - USA

Uncomfortable breakfast with IBM's Per Caroe

Uncomfortable breakfast

In Dubai we held another in our Uncomfortable Breakfast series

Uncomfortable breakfast with IBM's Per Caroe

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