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Latest Think Pieces

Notes from The Digital Day England 2025

By Rachel Letham

The Marketing Society Digital Day England 2025
Highlights and key take aways from The Digital Day England 2025 event

Differentiating in a sea of sameness and bagging a fl-amazing Golden Quarter

A review of The Digital Day England 2025 from The Very Group

By Sannah Rogers

Very Christmas Advertising Campaign
Sannah Rogers reviews The Digital Day 2025 with an in depth appraisal of how Very successfully competes with the likes of Amazon and Shein using integrated digital and traditional media campaigns.

Member Interview with Matt Gibbs

Image created by The Marketing Society
Member Interview with Matt Gibbs, Managing Director, Bayes Price

Case studies

2013 winner: McDonald's, Marketing comms - case study

2013 winner: McDonald's, comms

McDonald’s was the highest profile Olympic sponsor, but many people were not “lovin’ it”. A firestorm of criticism enveloped sponsors who were felt to be a bad...

2013: A year in TV by Thinkbox

2013: A year in TV by Thinkbox

2013 was another great year for commercial TV. Record TV advertising revenues reflect a golden age of TV content and an expanding medium helping advertisers...

2013 winner: Mars, Marketing Leadership - case study

2013 winner: Mars, leadership

This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars marketing teams globally and in their marketplace success...

Podcasts

I’m in the H2H Business with Chip Conley

I’m in the H2H Business with Chip Conley My guest this week, Chip Conley, is an extraordinary human. He was Founder and CEO of the highly successful boutique... https://podcasts.marketingsociety.com/episode/im-in-the-h2h-business-with-chip-conley 38:55 Thu, 09 Dec 2021 06:00:00 +0000

Investment democratisation and the power of crowdfunding

Freetrade CMO and Co-founder Viktor Nebehaj shares his Shiny New Object, crowdfunding as fundraising agent and motor of marketing. Viktor believes in the... https://podcasts.marketingsociety.com/episode/investment-democratisation-and-the-power-of-crowdfunding 19:09 Tue, 07 Dec 2021 14:00:00 +0000

Videos

Aviva's Mark Wilson on what CEOs look for in marketers.

Aviva's Mark Wilson on what CEOs look for in marketers

Vitasoy's Roberto Guidetti on leadership and strategy.

Vitasoy's Roberto Guidetti on leadership and strategy

Nigel Vaz on what marketers need to know about the future.

Nigel Vaz on what we need to know about the future