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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Love & Hate of ROI: Benchmarking Metrics that Matter

Download a copy of the APAC whitepaper

Source Ekimetrics
A new report from our partner Ekimetrics exploring marketing and media benchmarks that are reshaping the consumer brand landscape in the APAC region and beyond.

Published on: 5 November 2024

Why Asia can drive the next stage of F1’s boom

Source: williams racing approved image
With a growing worldwide fan base it's no wonder major brands are flocking to take advantage of the platform F1 offers but with just 13 based in Asia, Williams Racing believes the opportunities for growth here are huge.

Published on: 5 November 2024

The impact of stress on creativity…and vice versa

By Mark Simmonds

Source Pexels Credit Photo by Google DeepMind
Stress is bad for creativity but creativity is good for stress so what can we do to turn off the ‘bad stress’ and let creativity flourish? Plenty says Mark Simmonds.

Published on: 5 November 2024

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Case studies

2012: O2, Long-term Marketing Excellence - Case Study

O2, Long-term Marketing

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

Published on: 1 January 2013

2012: McDonald’s, Organising for Good Marketing - Case Study

McDonald’s, Organising for Good Marketing

Getting into Shape for Good Marketing | McDonalds

A far-reaching and innovative programme had a major impact on employees’ confidence and motivation and banished outdated perceptions of jobs at the company.

Key...

Published on: 1 January 2013

2012: Aviva, Cause Related Winner - Case Study

2012: Aviva, Cause Related Winner - Case Study

 

Street to School
 
Aviva’s global Street to School programme recognises that every child living or working on the
street should have the right to...

Published on: 1 January 2013

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Podcasts

The Whole Marketer Ep7 - Storytelling with guest Anthony 'Tas' Tasgal

Episode #7. Let us tell you a story… This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with consumers... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep7-storytelling-with-guest-anthony-tas-tasgal 33:58 Tue, 14 Dec 2021 20:26:00 +0000

The Whole Marketer Ep6 - Social Media with guest Michelle Carvill

Episode #6. This episode focuses on Social Media – a technical skill that has truly changed the landscape for marketers to build greater connections with your... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep6-social-media-with-guest-michelle-carvill 30:34 Tue, 14 Dec 2021 20:16:00 +0000

Why remote working is a blessing for both brands and marketers

Jennifer Mohammed is the Director for Go-To-Market Strategy at The North Face, where she oversees new marketing campaigns throughout their life cycle. She's a... https://podcasts.marketingsociety.com/episode/why-remote-working-is-a-blessing-for-both-brands-and-marketers 24:53 Mon, 13 Dec 2021 13:47:00 +0000
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Videos

Dr Ed Lu on how small the world looks from space

Dr Ed Lu on how small the world looks from space

How small does the world look from space?

Dr Ed Lu on how small the world looks from space

Paddy Barwise and Thomas Barta on 12 powers

Paddy Barwise and Thomas Barta

The 12 Powers of Marketing Leader

Paddy Barwise and Thomas Barta on 12 powers

Vitasoy's Roberto Guidetti on creating brand equity

Vitasoy's Roberto Guidetti on creating brand equity

Creating brand equity in a 3.57 world

Vitasoy's Roberto Guidetti on creating brand equity

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