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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Speaker Q&A with David Eustace

Amplify 2024

David Eustace
We caught up with world-renowned photographer, creative advisor and curator David Eustace ahead of Amplify 2024.

Published on: 8 July 2024

How to Love SMBs (and make them love you back)

By Billy Hamilton-Stent

Publicis Approved Image
SMB's are the backbone of our economy and understanding how they tick is vital for marketers. This new report, Publicis Pro reveals important strategies for unlocking their potential in B2B marketing

Published on: 4 July 2024

Elevating diversity in advertising

Insights and opportunities for brands

By Marcos Angelides

Spark Foundry Publicis Groupe Partner The Marketing Society
With consumer preferences continually evolving, particularly around diversity in advertising, Spark Foundry’s Insights Accelerated report reveals thoughtful, inclusive strategies to help brands stay relevant and connected in 2024 and beyond.

Published on: 4 July 2024

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Case studies

2012: O2, Long-term Marketing Excellence - Case Study

O2, Long-term Marketing

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

Published on: 1 January 2013

2012: McDonald’s, Organising for Good Marketing - Case Study

McDonald’s, Organising for Good Marketing

Getting into Shape for Good Marketing | McDonalds

A far-reaching and innovative programme had a major impact on employees’ confidence and motivation and banished outdated perceptions of jobs at the company.

Key...

Published on: 1 January 2013

2012: Aviva, Cause Related Winner - Case Study

2012: Aviva, Cause Related Winner - Case Study

 

Street to School
 
Aviva’s global Street to School programme recognises that every child living or working on the
street should have the right to...

Published on: 1 January 2013

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Podcasts

The Whole Marketer Ep6 - Social Media with guest Michelle Carvill

Episode #6. This episode focuses on Social Media – a technical skill that has truly changed the landscape for marketers to build greater connections with your... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep6-social-media-with-guest-michelle-carvill 30:34 Tue, 14 Dec 2021 20:16:00 +0000

Why remote working is a blessing for both brands and marketers

Jennifer Mohammed is the Director for Go-To-Market Strategy at The North Face, where she oversees new marketing campaigns throughout their life cycle. She's a... https://podcasts.marketingsociety.com/episode/why-remote-working-is-a-blessing-for-both-brands-and-marketers 24:53 Mon, 13 Dec 2021 13:47:00 +0000

Re-Thinking Sport

This is a special episode of Re:Thinking Sport, Unofficial Partner's collaboration with https://portasconsulting.com/ (Portas,) the global strategy consultancy... https://podcasts.marketingsociety.com/episode/re-thinking-sport 37:24 Mon, 13 Dec 2021 13:08:00 +0000
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Videos

Meabh Quoirin asks, is your brand ready for 2025?

Meabh Quoirin at our Annual Conference 2015

Four trends, four revolutions and four brands who are ready for 2025.

Meabh Quoirin asks, is your brand ready for 2025?

Sherry Coutu and Anthony Thomson Q&A at our Annual Conference 2015

Sherry Coutu and Anthony Thomson Q&A

Sherry Coutu and Anthony Thomson at our Annual Conference 2015.

Sherry Coutu and Anthony Thomson Q&A at our Annual Conference 2015

Wake me up before you go-go

Wake Up! A new app

We have all

Wake me up before you go-go

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