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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Speaker interview with Natalya Ratner

Amplify 2024

Natalya Ratner
We caught up with Natalya ahead of her taking part in the Amplify debate at Amplify 2024.

Published on: 15 July 2024

Member Interview with Richard Boon

Source and credit Richard
Member Interview with Richard Boon, CEO & Co-founder of OH SIX

Published on: 8 July 2024

Member Interview with Marina Bachvarova

Source and credit Marina
Member Interview with Marina Bachvarova, Head of Business Development, Sales & Marketing

Published on: 8 July 2024

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Case studies

2011: Depaul UK, Marketing on a Shoestring - Case Study

Depaul UK, Marketing on a Shoestring

Depaul UK, Marketing on a Shoestring

A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive audience.

Key insights

  • A ground...

Published on: 1 February 2013

2012: Lafarge Cement, sustainable consumption - Case Study

Marketing for Sustainable Consumption

Lafarge Cement logo

 

Executive Summary 

Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete.


Whilst cement and...

Published on: 1 February 2013

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

Kenco coffee logo

Executive Summary

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and...

Published on: 4 January 2013

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Podcasts

The Whole Marketer Ep9 - Values with guest Alex Hirst

Episode #9. This episode is about you the marketer and embracing your personal values to have the most fulfilling marketing career and life. Taking the time to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep9-values-with-guest-alex-hirst 29:16 Tue, 14 Dec 2021 20:40:00 +0000

The Whole Marketer Ep8 - Competencies with guest Gemma Butler (CIM)

Episode #8. The topic in this episode is marketing competencies. Abby is joined by Gemma Butler, Marketing Director for the Chartered Institute of Marketing... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep8-competencies-with-guest-gemma-butler-cim 23:30 Tue, 14 Dec 2021 20:33:00 +0000

The Whole Marketer Ep7 - Storytelling with guest Anthony 'Tas' Tasgal

Episode #7. Let us tell you a story… This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with consumers... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep7-storytelling-with-guest-anthony-tas-tasgal 33:58 Tue, 14 Dec 2021 20:26:00 +0000
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Videos

Sir Dave Brailsford and Jeremy Darroch on gains

Jeremy Darroch and Dave Brailsford

Insight into how to create cultures that encourage colleagues to ‘deliver 30% better’.

Sir Dave Brailsford and Jeremy Darroch on gains

Professor Nick Bostrom at our Annual Conference 2015

Professor Nick Bostrom at our Annual Conference 2015

Professor Nick Bostrom, Founder/Director, Future of Humanity Institute at our Annual Conference 2015.

Professor Nick Bostrom at our Annual Conference 2015

An interview with the creative director of Oatly

An interview with Oatly

‘It tastes like sh*t.’ Maybe not the kind of praise that would tempt you to switch from milk to an oat alternative.

An interview with the creative director of Oatly

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