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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Marketing Leaders Programme 2025: A Q&A

Brave, Bold and Generous Marketing Leadership

By Rachel Letham

The Marketing Leaders Programme 2025
To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates

Published on: 21 January 2025

Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

By Cigdem Oztabak

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Published on: 21 January 2025

Member Interview With Edward Howarth

Image provided by Edward
Member Interview with Edward Howarth, Deputy CEO, Chief Client Officer at OLIVER Agency

Published on: 17 January 2025

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Case studies

Mobile eclipsing TV as the first screen for consumers

Mobile eclipsing TV as first screen

Mobile devices are now firmly established as competitors to conventional media channels in the UK, according to research commissioned by Weve. Based on a...

Published on: 24 November 2013

2013 highly commended: Women's Aid, marketing on a shoestring - case study

2013 commended: Women's Aid, budget

Domestic abuse is incredibly prevalent, but most people turn a blind eye to it. Our task was to force the issue onto the national agenda: a huge objective...

Published on: 20 November 2013

2013 winner: ASOS, Social media/Best leading edge thinking - case study

2013 winner: ASOS, social media

The WW ASOS Christmas campaign had to help deliver *£X UK sales whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy. It...

Published on: 18 November 2013

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Podcasts

The Whole Marketer Ep11 - Brand measurement with guest Richard Bambrick

Episode #11. The topic in this episode is a technical skill – Brand Measurement. Joining host Abby to share practical tips and advice is Richard Bambrick... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep11-brand-measurement-with-guest-richard-bambrick 22:26 Tue, 14 Dec 2021 21:04:00 +0000

The Whole Marketer Ep10 - Commitment with guest Peter Docker

Episode #10. In this episode, Abby’s guest is legendary bestselling author, keynote speaker and Coach Peter Docker (co-author of Find Your Why alongside Simon... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep10-commitment-with-guest-peter-docker 33:18 Tue, 14 Dec 2021 20:45:00 +0000

The Whole Marketer Ep9 - Values with guest Alex Hirst

Episode #9. This episode is about you the marketer and embracing your personal values to have the most fulfilling marketing career and life. Taking the time to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep9-values-with-guest-alex-hirst 29:16 Tue, 14 Dec 2021 20:40:00 +0000
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Videos

Panel: Mark Wilson and Nicola Mendelsohn

Panel: Mark Wilson and Nicola Mendelsohn

Speaking at our Global Conference 2016.

Panel: Mark Wilson and Nicola Mendelsohn

Lagnado, Wheldon, Barwise and Barta panel discussion

Global Conference Panel Discussion

Two academics and two senior marketers in discussion at our conference.

Lagnado, Wheldon, Barwise and Barta panel discussion

Gemma Greaves closes our conference

Gemma Greaves closes our conference

Our Global MD closes our first ever global conference at the BFI.

Gemma Greaves closes our conference

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