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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Ten tips for leading with soul

By Siew Ting Foo

Siew Ting Foo Building Brands with Soul
Renowned marketing leader Siew Ting Foo shares her tips on leading with soul from her first book "Building brands with soul"

Published on: 21 November 2024

Entertainment as potential remedy to attention deficit in advertising

Offering high-attention experiences that combine with strong positive emotions.

By Rohan Lightfoot

Source Pexels Credit Pixabay
Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

Published on: 8 November 2024

Typhoo Tea on repositioning themselves end to end as a purpose lead brand

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for brands
Read how Typhoo Tea are repositioning themselves end to end as a purpose lead brand

Published on: 8 November 2024

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Case studies

2012: Dr. Pepper, Gamification for salesification - Case Study

Dr. Pepper: Gamification

Dr. Pepper, Gamification for Salesification:

This paper shows how broadcast effects can be achieved by digitally led campaigns.

It shows how social media can be so much more than ‘community management’ or...

Published on: 1 May 2013

2012: FreestyleXtreme, Process to Profit - Case study

FreestyleXtreme, Process to Profit

FreestyleXtreme, Process to Profit

Executive Summary 

This paper shows how the skilful nurturing of a community, combined with a series of technical process improvements, can deliver...

Published on: 1 May 2013

2011: Depaul UK, Marketing on a Shoestring - Case Study

Depaul UK, Marketing on a Shoestring

Depaul UK, Marketing on a Shoestring

A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive audience.

Key insights

  • A ground...

Published on: 1 February 2013

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Podcasts

The Whole Marketer Ep13 - Insight with guest Julian Watson

Episode #13. The focus of this episode is Insight, a truly important technical skill for today’s marketer. Joining host Abby is Labyrinth Marketing’s own... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep13-insight-with-guest-julian-watson 27:58 Tue, 14 Dec 2021 21:25:00 +0000

The Whole Marketer Ep12 - Leadership with guest Katherine Whitton

Episode #12. In this Episode, Leadership is the soft skill explored with guest Katherine Whitton, Chief Marketing Officer of Specsavers. Katherine’s leadership... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep12-leadership-with-guest-katherine-whitton 35:36 Tue, 14 Dec 2021 21:15:00 +0000

The Whole Marketer Ep11 - Brand measurement with guest Richard Bambrick

Episode #11. The topic in this episode is a technical skill – Brand Measurement. Joining host Abby to share practical tips and advice is Richard Bambrick... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep11-brand-measurement-with-guest-richard-bambrick 22:26 Tue, 14 Dec 2021 21:04:00 +0000
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Videos

Nicola Mendelsohn on people-shaped connections

Nicola Mendelsohn on connections

Why connections are people shaped.

Nicola Mendelsohn on people-shaped connections

Panel: Mark Wilson and Nicola Mendelsohn

Panel: Mark Wilson and Nicola Mendelsohn

Speaking at our Global Conference 2016.

Panel: Mark Wilson and Nicola Mendelsohn

Lagnado, Wheldon, Barwise and Barta panel discussion

Global Conference Panel Discussion

Two academics and two senior marketers in discussion at our conference.

Lagnado, Wheldon, Barwise and Barta panel discussion

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