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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Gus Wick

source and credit - Gus
Member Interview with Gus Wick, Business Director ASEAN

Published on: 18 July 2024

Beyond bias - tapping AI’s potential for accelerating Asian marketing

By Gus Wick

Mahlab given permission to use
While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

Published on: 18 July 2024

Member Interview with Felita Figueredo

source and credit - Felita
Member Interview with Felita Figueredo, Senior Director - Head of Digital & Insights | Strategic Communications EMEA

Published on: 16 July 2024

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Case studies

2012: Dr. Pepper, Gamification for salesification - Case Study

Dr. Pepper: Gamification

Dr. Pepper, Gamification for Salesification:

This paper shows how broadcast effects can be achieved by digitally led campaigns.

It shows how social media can be so much more than ‘community management’ or...

Published on: 1 May 2013

2012: FreestyleXtreme, Process to Profit - Case study

FreestyleXtreme, Process to Profit

FreestyleXtreme, Process to Profit

Executive Summary 

This paper shows how the skilful nurturing of a community, combined with a series of technical process improvements, can deliver...

Published on: 1 May 2013

2012: Headway, Marketing on a Shoestring - Case Study

Headway, Marketing on a Shoestring

Headway - the brain injury association - logo

Introduction & Summary

When a cycle helmet saved James Cracknell’s life, getting other cyclists to wear helmets became his biggest and most important...

Published on: 1 February 2013

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Podcasts

The Whole Marketer Ep12 - Leadership with guest Katherine Whitton

Episode #12. In this Episode, Leadership is the soft skill explored with guest Katherine Whitton, Chief Marketing Officer of Specsavers. Katherine’s leadership... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep12-leadership-with-guest-katherine-whitton 35:36 Tue, 14 Dec 2021 21:15:00 +0000

The Whole Marketer Ep11 - Brand measurement with guest Richard Bambrick

Episode #11. The topic in this episode is a technical skill – Brand Measurement. Joining host Abby to share practical tips and advice is Richard Bambrick... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep11-brand-measurement-with-guest-richard-bambrick 22:26 Tue, 14 Dec 2021 21:04:00 +0000

The Whole Marketer Ep10 - Commitment with guest Peter Docker

Episode #10. In this episode, Abby’s guest is legendary bestselling author, keynote speaker and Coach Peter Docker (co-author of Find Your Why alongside Simon... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep10-commitment-with-guest-peter-docker 33:18 Tue, 14 Dec 2021 20:45:00 +0000
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Videos

Uncomfortable breakfast with IBM's Per Caroe

Uncomfortable breakfast

In Dubai we held another in our Uncomfortable Breakfast series

Uncomfortable breakfast with IBM's Per Caroe

Elif Shafak on the power of stories

Elif Shafak at our Annual Conference 2015

Elif Shafak, storyteller and writer, gave us an inspiring talk at our Annual Conference 2015 which showed that when it comes to inspiring people to embrace a

Elif Shafak on the power of stories

Alain de Botton at our Annual Conference 2015

Alain de Botton at our Annual Conference 2015

Alain de Botton, author, philosopher at our Annual Conference 2015.

Alain de Botton at our Annual Conference 2015

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