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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Suzie Walker

Image created by The Marketing Society
Member Interview with Suzie Walker, MD and Founder, Suzie Walker Executive Search

Published on: 11 June 2025

AI sludge is great soil for difference

By Will Lion

Vintage science fiction illustration showing three humanoid figures walking on what appears to be an alien planet's surface
“There it is again, that funny feeling”, sings Bo Burnham in his Netflix comedy special, Inside, lamenting the sheer oddness of our tech-drenched world. Well, buckle up because we are heading into more funny feelings as AI makes whole brands feel like Arial font rendered in 8K. An article from BBH London

Published on: 10 June 2025

Member Interview with Candice Tobbo

Image created by The Marketing Society
Member Interview with Candice Tobbo, Global PR and Communications Manger

Published on: 6 June 2025

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Case studies

2014 winner: Burton's Biscuit Company, Marketing Leadership - case study

2014 winner: Burton's, Leadership

Burton's Biscuits: Marketing Leadership 2014 winners

Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous. The Marketing Department needed to shift from a...

Published on: 24 May 2014

2014 highly commended: British Gas, Marketing for Sustainable Consumption - case study

2014 highly commended: British Gas - Marketing for Sustainable Consumption

British Gas: Marketing for Sustainable Consumption 2014, highly commended

All energy companies have an obligation to fit Smart Meters in all their customers’ homes by 2020. But British Gas are leading the way in rolling them out...

Published on: 20 May 2014

2014 highly commended: Seraphine, Marketing on a Shoestring - case study

2014 commended: Seraphine, Shoestring

Sparked by the unprecedented global press coverage the royal marriage had received, the thought was simple; how could Seraphine, a maternity wear brand, plan...

Published on: 20 May 2014

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Podcasts

The Whole Marketer Ep12 - Leadership with guest Katherine Whitton

Episode #12. In this Episode, Leadership is the soft skill explored with guest Katherine Whitton, Chief Marketing Officer of Specsavers. Katherine’s leadership... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep12-leadership-with-guest-katherine-whitton 35:36 Tue, 14 Dec 2021 21:15:00 +0000

The Whole Marketer Ep11 - Brand measurement with guest Richard Bambrick

Episode #11. The topic in this episode is a technical skill – Brand Measurement. Joining host Abby to share practical tips and advice is Richard Bambrick... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep11-brand-measurement-with-guest-richard-bambrick 22:26 Tue, 14 Dec 2021 21:04:00 +0000

The Whole Marketer Ep10 - Commitment with guest Peter Docker

Episode #10. In this episode, Abby’s guest is legendary bestselling author, keynote speaker and Coach Peter Docker (co-author of Find Your Why alongside Simon... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep10-commitment-with-guest-peter-docker 33:18 Tue, 14 Dec 2021 20:45:00 +0000
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Videos

What makes IMLP so unique?

What makes the International...

In this video, Andy Bird, Co-Founder & Executive Director of Brand Learning, talks about the unique format of the International Marketing Leaders Program

What makes IMLP so unique?

Stephen Maher supporting gender equality project, Walk the Talk

Stephen Maher supporting Walk the Talk

Gender equality is a fight for everyone. That’s why we’re asking men to take a stand and walk the talk for gender equality in the workplace.

Stephen Maher supporting gender equality project, Walk the Talk

Deliver a winning CX: Join up to stand apart

Deliver a winning CX

Our new global study, Join up to stand apart, is packed full of best practice and in-depth case-studies from leading organisations such as Amazon, Airbnb, Ma

Deliver a winning CX: Join up to stand apart

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