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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Self reflection is the key to great leadership

By Anni Townend

Image by u_jen0vhv5i3 from Pixabay
Leadership thrives on reflection and understanding our strengths, knowing what we are like at our best and helping others to be their best, as Anni Townend explains.

Published on: 28 January 2025

Member interviw with Nawaf Rajeh

Image provided by nawaf
Member Interview with Nawaf Rajeh, Development & Innovation Marketing Senior Director at Diriyah Company

Published on: 24 January 2025

Rituals, Brands, and Human Connection

Key insights from our Global Conversation with MSQ

By Rachel Letham

The Marketing Society MSQ Rituals
The intersection of personal wellness and brand strategy provided fascinating insights in our latest Global Conversation event

Published on: 22 January 2025

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Case studies

2013 winner: O2 Priority Moments, Mobile Marketing - case study

2013 winner: O2, Mobile Marketing

O2 Priority Moments

Priority Moments

Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments.

Priority Moments is a mobile...

Published on: 2 January 2014

2013 winner: British Airways, Brand Revitalisation - case study

2013 winner: BA, revitalisation

When a brand gets as battered, bruised and knocked out of shape as British Airways, the consequence is that it gradually and progressively loses its identity...

Published on: 1 January 2014

2013 winner: Fairtrade, Marketing for Sustainable Consumption - case study

2013 winner: susta- -inable, Fairtrade

Fair trade in the UK goes back more than 19 years. The movement sprang from concerned citizens looking for ways to create fairer trading links resulting in a...

Published on: 1 January 2014

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Podcasts

The Whole Marketer Ep17 - Omnichannel with guest Jackie Skully

Episode #17. This episode explores the technical skill of Omnichannel Marketing. To discuss what it is and the benefits of this approach for your marketing plan... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep17-omnichannel-with-guest-jackie-skully 28:06 Tue, 14 Dec 2021 21:58:00 +0000

The Whole Marketer Ep16 - Global Leadership with guest Shweta Harit

Episode #16. Global Leadership is the marketing skill discussed in this episode. Joining Abby with some valuable advice for marketers who are responsible for... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep16-global-leadership-with-guest-shweta-harit 33:58 Tue, 14 Dec 2021 21:45:00 +0000

The Whole Marketer Ep15 - Agile Marketing with guest Rachel Chapman

Episode #15. This episode’s technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating smaller... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep15-agile-marketing-with-guest-rachel-chapman 30:10 Tue, 14 Dec 2021 21:40:00 +0000
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Videos

Aviva's Mark Wilson on what CEOs look for in marketers

Aviva's Mark Wilson...

Aviva's Mark Wilson on what CEOs look for in marketers.

Aviva's Mark Wilson on what CEOs look for in marketers

Vitasoy's Roberto Guidetti on leadership and strategy

Vitasoy's Roberto Guidetti on...

Vitasoy's Roberto Guidetti on leadership and strategy.

Vitasoy's Roberto Guidetti on leadership and strategy

Nigel Vaz on what we need to know about the future

Nigel Vaz on the future

Nigel Vaz on what marketers need to know about the future.

Nigel Vaz on what we need to know about the future

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