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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Giving the empty chair a voice

By Marcos Angelides

Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.

The A to D of 2025 Trends

By Barry Fearn

The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.

Top 9 Marketing Trends 2025

Fancy Wearing Day-Jamas?

By Martin Krajniak

Nine key trends are set to shape marketing in 2025 but rather than chasing each one down select only those that genuinely align with your own brand's DNA

Case studies

Awards for Excellence: Meet the judges

Awards 2014: Meet our panel of judges

The Marketing Society Awards for Excellence – in association with Marketing and sponsored by Yahoo – sets the standard of marketing excellence in the UK; and...

2013 highly commended: Gillette, cause related marketing - case study

2013 commended: Gillette, cause

Every year 11.5m men choose Gillette with 157 blades sold every minute giving Gillette a 68.2% share of the razors market. Over many years Gillette has heavily...

2013 winner: Dixons Retail, E-Commerce - case study

2013 winner: Dixons Retail, E-Commerce

Eighteen months ago, our websites and stores largely operated as two independent channels, with only our Reserve and Collect (R&C) service linking web sales and...

Podcasts

The Whole Marketer Ep20 - CMOs with guest Pete Markey

Episode #20. In this Episode, the role of the CMO is explored with guest Pete Markey, Chief Marketing Officer of TSB. Pete has enjoyed huge success with... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep20-cmos-with-guest-pete-markey 24:02 Tue, 14 Dec 2021 22:27:00 +0000

The Whole Marketer Ep19 - Creativity with guest Shelford Chandler

Episode #19. This episode explores the key skill of creativity; what it is and how brands and individuals can cultivate it to answer real business challenges... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep19-creativity-with-guest-shelford-chandler 29:48 Tue, 14 Dec 2021 22:22:00 +0000

The Whole Marketer Ep18 - Brand purpose with guest Kim Gelling (Ella's Kitchen)

Ep#18. This episode explores the technical skill and value of brand purpose; what it is and how it manifests in an organisation. In conversation with Kim... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep18-brand-purpose-with-guest-kim-gelling-ellas-kitchen 27:40 Tue, 14 Dec 2021 22:13:00 +0000

Videos

Executive VP/Global CMO of McDonald's Silvia Lagnado on what we are and what we need to be.