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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Speaker Q&A with Laura Vipond, Chief Growth Officer at Ogilvy UK

Amplify 2024

Laura Vipond
We caught up with Chief Growth Officer at Ogilvy UK, Laura Vipond, as Ogilvy return as head sponsors of Amplify 2024.

Published on: 26 July 2024

Member Interview with Jessy Thomas

spurce and credit jessy
Member Interview with Jessy Thomas, Brand strategist, Mer.cury Creative

Published on: 26 July 2024

The power of entrepreneurial thinking for brands: Small Details

By Ruth Fittock

The power of entrepreneurial thinking
From their iconic squirrel branding to their obsessive attention to product quality, Pip & Nut demonstrated how sweating the small stuff can lead to big success.

Published on: 26 July 2024

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Case studies

2013 highly commended: O2 Guru, Content Marketing - case study

2013 highly commended: Content Marketing

Telefonica O2 Gurus

Expanding the `Guru' experience

In 2009 O2 launched Gurus, in-store tech experts offering free, impartial advice. They had no sales targets, so could focus...

Published on: 6 June 2013

2013 Highly Commended: RSA, Marketing Leadership - case study

2013 Highly Commended: Marketing Leadership

RSA, Raising the Bar

In 2011, it became clear that RSA’s marketing structure (with a large Group Corporate Centre Marketing function) was not delivering the desired results. The...

Published on: 6 June 2013

2013 highly commended: Just Eat, Brand Activation - case study

2013 highly commended: Brand Activation

Just Eat, Brand Activation

“Don’t Cook JUST EAT”

This is the story of how a small challenger brand took the bold decision to grow itself into a big brand, by becoming the thought leader...

Published on: 5 June 2013

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Podcasts

The Whole Marketer Ep17 - Omnichannel with guest Jackie Skully

Episode #17. This episode explores the technical skill of Omnichannel Marketing. To discuss what it is and the benefits of this approach for your marketing plan... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep17-omnichannel-with-guest-jackie-skully 28:06 Tue, 14 Dec 2021 21:58:00 +0000

The Whole Marketer Ep16 - Global Leadership with guest Shweta Harit

Episode #16. Global Leadership is the marketing skill discussed in this episode. Joining Abby with some valuable advice for marketers who are responsible for... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep16-global-leadership-with-guest-shweta-harit 33:58 Tue, 14 Dec 2021 21:45:00 +0000
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Videos

Vitasoy's Roberto Guidetti on creating brand equity

Vitasoy's Roberto Guidetti on creating brand equity

Creating brand equity in a 3.57 world

Vitasoy's Roberto Guidetti on creating brand equity

Mark Earls welcomes everyone to our conference

Mark Earls at our conference

Mark Earls, Author and Host at The Global Annual Conference 2016.

Mark Earls welcomes everyone to our conference

Martin Glenn steps down as Society president

Martin Glenn steps down as Society president

Handing over as Society president.

Martin Glenn steps down as Society president

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