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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Changemakers Impact Conference | Review | Hong Kong

Creativity, bravery and power

The Hong Kong Changemaker's Conference 2024 left a long lasting impression on Superunion's Danley Stone. Her key take-aways include the power of fearless creativity, learning from failures and the superpower of female role models for young girls.

The commercial impact of a new brand

The story of Evri’s business transformation

By Matt Boffey

The success of Evri is proof of the transformative power of a redesign - particularly one which emphasises simplicity, and doesn’t get in its own way. Design Bridge and Partners' Matt Boffey takes a look at what the brand got right.

The Changemakers Impact Conference | Review | England

Sausage roll jewellery is this season’s must-have

By Jhan Hancock-Rushton

The 2024 Global Changemaker's Conference was like jumping into a jumbo-sized plunge-pool of imagination, inspiration and innovation says Ozone's Jhan Hancock-Rushton in his review of a day that challenged his perceptions, ignited his creativity and left him buzzing with ideas.

Case studies

2013 highly commended: O2 Guru, Content Marketing - case study

2013 highly commended: Content Marketing

Expanding the `Guru' experience

In 2009 O2 launched Gurus, in-store tech experts offering free, impartial advice. They had no sales targets, so could focus...

2013 Highly Commended: RSA, Marketing Leadership - case study

2013 Highly Commended: Marketing Leadership

In 2011, it became clear that RSA’s marketing structure (with a large Group Corporate Centre Marketing function) was not delivering the desired results. The...

2013 highly commended: Just Eat, Brand Activation - case study

2013 highly commended: Brand Activation

“Don’t Cook JUST EAT”

This is the story of how a small challenger brand took the bold decision to grow itself into a big brand, by becoming the thought leader...

Podcasts

The Whole Marketer Ep19 - Creativity with guest Shelford Chandler

Episode #19. This episode explores the key skill of creativity; what it is and how brands and individuals can cultivate it to answer real business challenges... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep19-creativity-with-guest-shelford-chandler 29:48 Tue, 14 Dec 2021 22:22:00 +0000

The Whole Marketer Ep18 - Brand purpose with guest Kim Gelling (Ella's Kitchen)

Ep#18. This episode explores the technical skill and value of brand purpose; what it is and how it manifests in an organisation. In conversation with Kim... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep18-brand-purpose-with-guest-kim-gelling-ellas-kitchen 27:40 Tue, 14 Dec 2021 22:13:00 +0000

The Whole Marketer Ep17 - Omnichannel with guest Jackie Skully

Episode #17. This episode explores the technical skill of Omnichannel Marketing. To discuss what it is and the benefits of this approach for your marketing plan... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep17-omnichannel-with-guest-jackie-skully 28:06 Tue, 14 Dec 2021 21:58:00 +0000

Videos

After his talk at our Global Conference we spoke to David Whel

David Wheldon of RBS on trust and leadership

Aviva's Mark Wilson on what CEOs look for in marketers.

Aviva's Mark Wilson on what CEOs look for in marketers

Vitasoy's Roberto Guidetti on leadership and strategy.