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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Impact Conference | Review | New York

By Samuel Monnie

The Marketing Society Changemakers Conference New York
Leadership Reimagined: The Power of Inclusion and Purpose  - 3 lessons from The Marketing Society New York annual Changemakers Conference 2024

Published on: 26 November 2024

The Changemakers Impact Conference | Review | Hong Kong

Via Prophet

By Rachel Letham

Prophet at The Marketing Society Changemakers Conference Hong Kong
Prophet share their key takeaways from our Hong Kong conference thanks to their note-taking system on the day

Published on: 26 November 2024

The Changemakers Impact Conference | Review | Singapore

By Rohan Lightfoot

The Marketing Society Singapore Conference 2024
Rohan compares the Scotland and Singapore Changemakers Conferences and gives us his three most impactful takeaways from the Singapore session

Published on: 26 November 2024

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Case studies

2013 highly commended: Subway Subcard, CRM - case study

2013 highly commended: Customer Relationship Marketing

Subway Subcard

Our 2012 SUBWAY® SUBCARD® CRM programme was a carefully-­phased, multi-­layered CRM programme that, despite being built from scratch from the start of 2012...

Published on: 6 June 2013

2013 highly commended: EDF Energy, Marketing comms - case study

2013 highly commended: Marketing Communications

EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The role of character

Using...

Published on: 6 June 2013

2013 highly commended: Unilever Flora Cuisine, Brand Extension - case study

2013 highly commended: Brand Extension

The Challenge

Flora is one of the best-known brands in Britain. However, in recent years, it had faced significant threats on two fronts. On the one hand, it...

Published on: 6 June 2013

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Podcasts

The Whole Marketer Ep22 - Leadership with guest Thomas Barta

Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta – Marketer, Masterclass course founder and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep22-leadership-with-guest-thomas-barta 26:18 Mon, 20 Dec 2021 16:55:00 +0000

The Whole Marketer Ep21 - Next Gen leaders with guest Sherilyn Shackell

Episode #21. This episode focuses on the skills that the next generation of marketing leaders need as a whole, but with a particular focus on personal... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep21-next-gen-leaders-with-guest-sherilyn-shackell 30:35 Mon, 20 Dec 2021 16:49:00 +0000

The Whole Marketer Ep20 - CMOs with guest Pete Markey

Episode #20. In this Episode, the role of the CMO is explored with guest Pete Markey, Chief Marketing Officer of TSB. Pete has enjoyed huge success with... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep20-cmos-with-guest-pete-markey 24:02 Tue, 14 Dec 2021 22:27:00 +0000
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Videos

David Wheldon of RBS talks about modern banking

David Wheldon of RBS talks about modern banking

David Wheldon offers his thoughts.

David Wheldon of RBS talks about modern banking

Silvia Lagnado on how different marketing is now

Silvia Lagnado on how different marketing is now

Executive VP/Global CMO of McDonald's Silvia Lagnado on what we are and what we need to be.

Silvia Lagnado on how different marketing is now

Mark England talks challenges and innovation

Mark England...

Team GB's Mark England shares advice on winners and challenges

Mark England talks challenges and innovation

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