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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

One Thing Leads to Another: The Marketing Attention Rub

As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

Brand Valuation

By David Haigh

Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

Managing Disagreement Within Your Team

By Patrick Barwise

A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

Case studies

2013 highly commended: Subway Subcard, CRM - case study

2013 highly commended: Customer Relationship Marketing

Our 2012 SUBWAY® SUBCARD® CRM programme was a carefully-phased, multi-layered CRM programme that, despite being built from scratch from the start of 2012...

2013 highly commended: EDF Energy, Marketing comms - case study

2013 highly commended: Marketing Communications

EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The role of character

Using...

2013 highly commended: Unilever Flora Cuisine, Brand Extension - case study

2013 highly commended: Brand Extension

The Challenge

Flora is one of the best-known brands in Britain. However, in recent years, it had faced significant threats on two fronts. On the one hand, it...

Podcasts

The Whole Marketer Ep21 - Next Gen leaders with guest Sherilyn Shackell

Episode #21. This episode focuses on the skills that the next generation of marketing leaders need as a whole, but with a particular focus on personal... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep21-next-gen-leaders-with-guest-sherilyn-shackell 30:35 Mon, 20 Dec 2021 16:49:00 +0000

The Whole Marketer Ep20 - CMOs with guest Pete Markey

Episode #20. In this Episode, the role of the CMO is explored with guest Pete Markey, Chief Marketing Officer of TSB. Pete has enjoyed huge success with... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep20-cmos-with-guest-pete-markey 24:02 Tue, 14 Dec 2021 22:27:00 +0000

The Whole Marketer Ep19 - Creativity with guest Shelford Chandler

Episode #19. This episode explores the key skill of creativity; what it is and how brands and individuals can cultivate it to answer real business challenges... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep19-creativity-with-guest-shelford-chandler 29:48 Tue, 14 Dec 2021 22:22:00 +0000

Videos

The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing ("O&M") have joined hands to launch a creat