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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows interview with Rebecca Dibb-Simkin

image provided my rebecca
Fellows interview with Rebecca Dibb-Simkin Chief Marketing & Product Officer at Octopus Energy Group.

Published on: 6 February 2025

Fellows interview with Julie Doleman

Image provided by julie
Fellows interview with Julie Doleman, former Managing Director at Entain.

Published on: 5 February 2025

The Languages of Rational and Irrational

By Mark Simmonds

Source Canva
Speaking the right language at the right time to somebody who is experiencing mental ill health will help take that person in the right direction. Mental health champion Mark Simmonds explains.

Published on: 4 February 2025

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Case studies

2013 highly commended: Audi, New Brand - case study

2013 commended: Audi, New Brand

It can be hard to isolate marketing’s impact on the launch of a new product.

The quality of the product, the creativity of the communications, the state of...

Published on: 3 February 2014

2013 highly commended: McDonald's, Mobile Marketing - case study

2013 commended: McDonald's, mobile

McDonald's

This is the story of how a highly targeted marketing programme, built around a mobile customer service, developed a new commercial opportunity for McDonald’s.

M...

Published on: 27 January 2014

2013 winner: John Lewis, Long Term Marketing - case study

2013 winner: long term, John Lewis

This paper tells the story of how John Lewis went from a trusted retailer to one of Britain’s most loved, talked about and visited brands, in just a few years.
...

Published on: 24 January 2014

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Podcasts

The Whole Marketer Ep25 - Competencies with guest Ritchie Mehta

Episode #25. This episode discusses the competencies that today’s marketers need to thrive. Joining Abby in this enjoyable and enlightening conversation is... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep25-competencies-with-guest-ritchie-mehta 30:46 Mon, 20 Dec 2021 17:17:00 +0000

The Whole Marketer Ep24 - Entrepreneurial with guest Mary Wilson

Episode #24. This episode is a soft skill about being entrepreneurial – the ability to identify new strategic opportunities and having courage to challenge and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep24-entrepreneurial-with-guest-mary-wilson 32:04 Mon, 20 Dec 2021 17:10:00 +0000
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Videos

What makes IMLP so unique?

What makes the International...

In this video, Andy Bird, Co-Founder & Executive Director of Brand Learning, talks about the unique format of the International Marketing Leaders Program

What makes IMLP so unique?

Stephen Maher supporting gender equality project, Walk the Talk

Stephen Maher supporting Walk the Talk

Gender equality is a fight for everyone. That’s why we’re asking men to take a stand and walk the talk for gender equality in the workplace.

Stephen Maher supporting gender equality project, Walk the Talk

Deliver a winning CX: Join up to stand apart

Deliver a winning CX

Our new global study, Join up to stand apart, is packed full of best practice and in-depth case-studies from leading organisations such as Amazon, Airbnb, Ma

Deliver a winning CX: Join up to stand apart

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