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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Tamsin Irving

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Member Interview with Tamsin Irving, Client Lead, Channel 4

Published on: 30 June 2025

Member Interview with Maan Majali

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Member Interview with Maan Majali, Creative Consultant, Prelude & Senior Creative, Bloomberg Media

Published on: 30 June 2025

Member Interview with Neda Lazic

Image created by The Marketing Society
Member Interview with Neda Lazic Marketing Network Operations and Capabilities Senior Director Eurasia & Middle East at The Coca-Cola Company

Published on: 27 June 2025

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Case studies

2014 highly commended: Jaguar Land Rover, Brand Revitalisation/Global Marketing - case study

2014 commended: JLR, Revitalisation

With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand;

Published on: 1 September 2014

2014 winner: Newsworks, Business-to-business - case study

2014 winner: Newsworks, B2B

In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.

Stories about the ageing...

Published on: 25 August 2014

2014 winner: Expedia, E-Commerce - case study

2014 winner: Expedia, E-Commerce

This is the story of how Expedia’s Travel Yourself Interesting campaign brought value back into a commoditised e-commerce market.

Expedia created online travel...

Published on: 1 June 2014

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Podcasts

The Whole Marketer Ep21 - Next Gen leaders with guest Sherilyn Shackell

Episode #21. This episode focuses on the skills that the next generation of marketing leaders need as a whole, but with a particular focus on personal... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep21-next-gen-leaders-with-guest-sherilyn-shackell 30:35 Mon, 20 Dec 2021 16:49:00 +0000

The Whole Marketer Ep20 - CMOs with guest Pete Markey

Episode #20. In this Episode, the role of the CMO is explored with guest Pete Markey, Chief Marketing Officer of TSB. Pete has enjoyed huge success with... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep20-cmos-with-guest-pete-markey 24:02 Tue, 14 Dec 2021 22:27:00 +0000

The Whole Marketer Ep19 - Creativity with guest Shelford Chandler

Episode #19. This episode explores the key skill of creativity; what it is and how brands and individuals can cultivate it to answer real business challenges... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep19-creativity-with-guest-shelford-chandler 29:48 Tue, 14 Dec 2021 22:22:00 +0000
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Videos

How do we win in the age of The Unreasonable Consumer?

How do we win in the age of The Unreasonable Consumer?

Adam Morgan, Founder & CEO of eatbigfish - the company behind the "challenger brand" - presents "How do we win in the age of The Unreasonable Consumer?"

How do we win in the age of The Unreasonable Consumer?

How Maybelline NY used Google data to build a content strategy in MENA

Maybelline NY and content in MENA

With a world of information at our fingertips, people are increasingly using the Internet to research and discover new products, styles and trends when it co

How Maybelline NY used Google data to build a content strategy in MENA

Chris Barez-Brown on how we can wake up as leaders

Chris Barez-Brown on how we can wake up as leaders

With the release of his new book, Wake Up, founder of Upping your Elvis, Chris Barez-Brown tells us what it's about and how we can get more connected in our everyday lives.

Chris Barez-Brown on how we can wake up as leaders

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