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Latest Think Pieces

Member Interview with Rohan Lightfoot

SOURCE AND CREDIT - Rohan Lightfoot
Member Interview with Rohan Lightfoot, Founder of Signal Consulting

Member Interview with Philip Chau

source and credit philip
Member Interview with Philip Chau, Regional Director, Marketing Performance & Operations, Asia.

What is going on with Britain’s heartland

and why it should matter to every marketer

Source Pixabay Credit Peggy und Marco Lachmann-Anke
Going beyond vast data sets that show the challenges the UK faced to understand how people were really feeling.

Case studies

2012: A year in TV by Thinkbox

Thinkbox: year in TV 2012 report

thinkbox a year in tv 2012

Last year we all saw incredible content like the Olympics bringing people together to emerging trends like multi-screening making TV advertising even more...

2013 winner: LOVEFiLM, New Brand/ highly commended E-commerce - case study

2013 winner: New Brand

Accepting the challenge

At the end of 2011, Netflix announced they would be launching in the UK and the long-standing threat to LOVEFiLM’s business became a...

2013 winner: Channel 4, Customer Insight - case study

2013 winner: Customer Insight

Are we equal yet?

Channel 4 has a public remit to champion alternative voices and make us see the world differently. With the Paralympics, we saw the...

Podcasts

The Whole Marketer Ep24 - Entrepreneurial with guest Mary Wilson

Episode #24. This episode is a soft skill about being entrepreneurial – the ability to identify new strategic opportunities and having courage to challenge and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep24-entrepreneurial-with-guest-mary-wilson 32:04 Mon, 20 Dec 2021 17:10:00 +0000

The Whole Marketer Ep23 - Influencer marketing with guest Lisa Targett

Episode #23. Welcome back! Series 2 kicks off with a relevant technical skill on Influencer Marketing. Social platforms have become even more important since... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep23-influencer-marketing-with-guest-lisa-targett 27:20 Mon, 20 Dec 2021 17:00:00 +0000

The Whole Marketer Ep22 - Leadership with guest Thomas Barta

Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta – Marketer, Masterclass course founder and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep22-leadership-with-guest-thomas-barta 26:18 Mon, 20 Dec 2021 16:55:00 +0000

Videos

Two academics and two senior marketers in discussion at our conference.

Lagnado, Wheldon, Barwise and Barta panel discussion

Our Global MD closes our first ever global conference at the BFI.

Gemma Greaves closes our conference

Building and bonding for global performance

Mark England, Vicky Thornley and Crista Cullen on performance