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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

In a year of volatility

focus on fundamentals AND intelligent iteration

By Priyanka Nath

Photo by Jason Goodman on Unsplash
It’s tempting to swirl or get paralyzed by volatility if you’re a marketer in 2024. But we have a valuable opportunity to hit reset. 

Published on: 22 February 2024

The Untapped Power of Employee Advocacy

in B2B Marketing

By Garima Mamgain

Photo by airfocus on Unsplash
Elongated sales cycles, expanding buying committees, and the constant battle against the status quo, B2B marketers face a myriad of challenges.

Published on: 22 February 2024

Why First-Party-Data is Your Key to the Future of Loyalty

By Belinda Clark

Photo by charlesdeluvio on Unsplash
The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.

Published on: 21 February 2024

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Case studies

2013 winning case study: Notcutts, CRM & Finance Director's Prize

2013 winner: CRM & Finance Director

Notcutts Garden Centre

Improving value for customers

In 2009 the UK Garden Centre Retail market was characterised at a chain level by undifferentiated retailers.

Coupled with this...

Published on: 23 September 2013

2013 winning case study: McLaren, Brand Extension - hear their story

2013 winner: Brand Extension

Ferrari. Lamborghini.

Even their names, written simply in black and white evoke strong emotions.

In an industry defined by desirability their products are...

Published on: 23 September 2013

2013 highly commended: Olympic Delivery Authority, Customer Insight - case study

2013 commended: Olympics, insight

During the London 2012 Olympics, 12.5 million spectators and 25,000 athletes and officials were expected on the transport network, enough to bring London to a...

Published on: 10 September 2013

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Podcasts

The Whole Marketer Ep29 - Fulfilment with guest Victoria Fox

Episode #29. Fulfilment in the workplace is the personal understanding topic in this episode and is very close to Abby’s heart as a large part of The Whole... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep29-fulfilment-with-guest-victoria-fox 30:48 Mon, 20 Dec 2021 17:37:00 +0000
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Videos

Body Coach, Joe Wicks, on building fast fame that lasts

Joe Wicks, on building fast fame that lasts

Building fast fame that lasts

Body Coach, Joe Wicks, on building fast fame that lasts

Nicola Mendelsohn on people-shaped connections

Nicola Mendelsohn on connections

Why connections are people shaped.

Nicola Mendelsohn on people-shaped connections

Panel: Mark Wilson and Nicola Mendelsohn

Panel: Mark Wilson and Nicola Mendelsohn

Speaking at our Global Conference 2016.

Panel: Mark Wilson and Nicola Mendelsohn

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