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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Profit Ability 2: Setting the scene

The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Published on: 12 December 2024

Navigating Common B2B Search Marketing Challenges

By Lydia Goonetillake

Navigating Common B2B Search Marketing Challenges
Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

Published on: 10 December 2024

Profit Ability 2: The new business case for advertising

A new report from Thinkbox

Profit Ability 2: The new business case for advertising Thinkbox
Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

Published on: 10 December 2024

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Case studies

2013 winner: DCLG, Not for profit - case study

2013 winner: DCLG, Not for profit

Fire Kills is a Department of Communities and Local Government (DCLG) marketing campaign which aims to reduce the number of people who die in accidental...

Published on: 15 October 2013

2013 highly commended: KFC, Social Media Marketing - case study

2013 commended: KFC, Social Media

This is a case study about how KFC got an audience to listen when they were ignoring new product news. And then prompted reconsideration of a brand firmly...

Published on: 30 September 2013

2013 winning case study: Notcutts, CRM & Finance Director's Prize

2013 winner: CRM & Finance Director

Notcutts Garden Centre

Improving value for customers

In 2009 the UK Garden Centre Retail market was characterised at a chain level by undifferentiated retailers.

Coupled with this...

Published on: 23 September 2013

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Podcasts

The Whole Marketer Ep32 - Impact with guest Martin Brooks

Episode #32. ‘How to make an impact’ is the soft skill for marketers in this episode. Many of us will know it’s not only ‘what you say’, but ‘how you say it’... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep32-impact-with-guest-martin-brooks 26:47 Mon, 03 Jan 2022 16:24:00 +0000
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Videos

Chris Barez-Brown on how we can wake up as leaders

Chris Barez-Brown on how we can wake up as leaders

With the release of his new book, Wake Up, founder of Upping your Elvis, Chris Barez-Brown tells us what it's about and how we can get more connected in our everyday lives.

Chris Barez-Brown on how we can wake up as leaders

3 great ads chosen by Dave Henderson, former CCO MullenLowe London

3 great ads | Dave Henderson

Henderson started as a copywriter at DDB, before moving to Grey, RKCR/Y&R, Saatchi & Saatchi, and back to DDB.

3 great ads chosen by Dave Henderson, former CCO MullenLowe London

3 great ads, chosen by Remco Graham

3 great ads | Remco Graham

Remco Graham, ECD and Creative Partner, Now, reveals three great ads he admires but had nothing to do with.

3 great ads, chosen by Remco Graham

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