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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Invest in women: Accelerate progress

International Women's Day 2024

Source and credit: TMS
the importance of investing in women and girls to accelerate progress towards gender equality, featuring perspectives from various leaders across industries

Published on: 5 March 2024

Responsible advertising can drive better business results

By Marc Zander

Source and credit: TMS
From our OnesToWatch programme a spotlight on responsible advertising

Published on: 27 February 2024

A rich conversation

about The Marketing Leaders Programme

By Piers Newson-Smith

Source and credit: TMS
Piers Newson-Smith reflects on The Marketing Leaders programme and the chance to reconnect at the recent 20th anniversary event

Published on: 26 February 2024

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Case studies

CMO-CIO disconnect

CMO-CIO disconnect

Chief Marketing Officers and CIOs must work more closely together than ever before to deliver relevant customer experiences.

The beliefs of CMOs and CIOs often...

Published on: 28 October 2013

2013 winner: DCLG, Not for profit - case study

2013 winner: DCLG, Not for profit

Fire Kills is a Department of Communities and Local Government (DCLG) marketing campaign which aims to reduce the number of people who die in accidental...

Published on: 15 October 2013

2013 highly commended: KFC, Social Media Marketing - case study

2013 commended: KFC, Social Media

This is a case study about how KFC got an audience to listen when they were ignoring new product news. And then prompted reconsideration of a brand firmly...

Published on: 30 September 2013

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Podcasts

Bursting Bubbles with Mark Earls

Mark Earls ( AKA The Herdmeister ) is a strategist, author, speaker and performer. He's done a lot of big thinking on brands, marketing and mass behaviour. When... https://podcasts.marketingsociety.com/episode/bursting-bubbles-with-mark-earls 43:00 Thu, 23 Dec 2021 07:37:00 +0000
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Videos

Vitasoy's Roberto Guidetti on leadership and strategy

Vitasoy's Roberto Guidetti on...

Vitasoy's Roberto Guidetti on leadership and strategy.

Vitasoy's Roberto Guidetti on leadership and strategy

Nigel Vaz on what we need to know about the future

Nigel Vaz on the future

Nigel Vaz on what marketers need to know about the future.

Nigel Vaz on what we need to know about the future

Mark Wilson on transforming Aviva

Mark Wilson on transforming Aviva

What we were. What we will be. - Transforming the Aviva organisation.

Mark Wilson on transforming Aviva

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