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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Growth Mindset - 'The Power of Yet'

By Abigail Dixon

The power of 'yet' in self-talk is a key component to a growth mindset, encouraging perseverance and positivity in the face of challenges.

The Ogilvy Lecture from Amplify

Watch this year's Ogilvy Lecture, delivered by Boots CMO Pete Markey, at this year's Amplify Marketing Festival.

Is your brand suffering from an attention deficit?

By Rohan Lightfoot

Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first

Case studies

2013 winner: DCLG, Not for profit - case study

2013 winner: DCLG, Not for profit

Fire Kills is a Department of Communities and Local Government (DCLG) marketing campaign which aims to reduce the number of people who die in accidental...

2013 highly commended: KFC, Social Media Marketing - case study

2013 commended: KFC, Social Media

This is a case study about how KFC got an audience to listen when they were ignoring new product news. And then prompted reconsideration of a brand firmly...

2013 winning case study: Notcutts, CRM & Finance Director's Prize

2013 winner: CRM & Finance Director

Improving value for customers

In 2009 the UK Garden Centre Retail market was characterised at a chain level by undifferentiated retailers.

Coupled with this...

Podcasts

The Whole Marketer Ep31 - Procurement and agency management with guest Tina Fegent

Episode #31. This episode is both a technical and a soft skill as we discuss procurement and agency management, in order to develop great partnerships with your... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep31-procurement-and-agency-management-with-guest-tina-fegent 33:07 Mon, 03 Jan 2022 16:18:00 +0000

It’s not about Purpose - it’s about who you can help me become! Thomas Kolster, Author, Founder.

“The ultimate proof point is answering the question… who can you help people become?” In this episode we speak to the inspirational Thomas Kolster, author of... https://podcasts.marketingsociety.com/episode/its-not-about-purpose-its-about-who-you-can-help-me-become-thomas-kolster-author-founder- 36:29 Thu, 23 Dec 2021 10:44:00 +0000

Bursting Bubbles with Mark Earls

Mark Earls ( AKA The Herdmeister ) is a strategist, author, speaker and performer. He's done a lot of big thinking on brands, marketing and mass behaviour. When... https://podcasts.marketingsociety.com/episode/bursting-bubbles-with-mark-earls 43:00 Thu, 23 Dec 2021 07:37:00 +0000

Videos

Team GB's Mark England shares advice on winners and challenges

Mark England talks challenges and innovation

After his talk at our Global Conference we spoke to David Whel

David Wheldon of RBS on trust and leadership

Aviva's Mark Wilson on what CEOs look for in marketers.