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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes 2025: Community, Culture and the Comeback of Commercial Creativity

TwentyFirstCenturyBrand's Neil Barrie reflects on the work that wowed at Cannes Lions 2025.

By Neil Barrie

Vaseline Verified Winning at Cannes Lions 2025
At Cannes Lions this year, Neil Barrie from TwentyFirstCenturyBrands was heartened to see that the Grand Prix juries looked beyond the buzz and didn’t reward the loudest, shiniest work.

Published on: 3 July 2025

Cannes Conversations 2025: ‘The Next Billion’ Leadership Brunch

With The Marketing Society and UK Advertising 

By Brynie McBurney

UK Advertising Round Table guests in Cannes 2025
Details of the honest chat about something that doesn’t get talked about enough: how brands can really understand and connect with the next billion consumers in emerging markets. These consumers—mainly in parts of Asia, Africa, and Latin America—are coming online fast.

Published on: 3 July 2025

Cannes Lions 2025: A brave new world?

Julian Boulding's (p)review of Cannes Lions 2025

By Julian Boulding

The Indie Forum at Cannes Lions 2025
Most advertising and marketing communication is now driven by social media. Not so much social first, as social first, second, third and fourth but a quiet revolution is emerging. The annual Cannes (p)review from Julian Boulding

Published on: 3 July 2025

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Case studies

2014 winner: Mars Petcare, Global Marketing - case study

2014 winner: Sheba, Global Marketing

After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market share gains.
 
Our strategy was...

Published on: 1 January 2015

2014 winner: AMV BBDO, Employee Engagement - case study

2014 winner: AMV BBDO, Engagement

How an advertising agency used a mass employee activation idea to reassert itself as a company who gives back and makes a difference to the world we live in, in...

Published on: 1 January 2015

2014 highly commended: Mars Petcare, Cause Related Marketing - case study

2014 commended: Mars, Cause Related

Whilst CSR has become a fundamental pillar for many big brands, too often ‘good works’ exist on the periphery of main marketing activities, divorced from...

Published on: 1 January 2015

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Podcasts

The Whole Marketer Ep29 - Fulfilment with guest Victoria Fox

Episode #29. Fulfilment in the workplace is the personal understanding topic in this episode and is very close to Abby’s heart as a large part of The Whole... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep29-fulfilment-with-guest-victoria-fox 30:48 Mon, 20 Dec 2021 17:37:00 +0000
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Videos

'Fieldtrip to Mars' - Lockheed Martin - USA

'Fieldtrip to Mars' - Lockheed Martin - USA

Lockheed Martin are developing technology to help take us to Mars and wanted to inspire the first generation who will go there.

'Fieldtrip to Mars' - Lockheed Martin - USA

Interview with Our/Vodka CEO and co-founder Åsa Caap

Exclusive interview with Our/Vodka CEO and co-founder Åsa Caap

Our/Vodka is looking to solve the age old problem of how a business with global ambitions creates meaning and relevance at a local level.

Interview with Our/Vodka CEO and co-founder Åsa Caap

3 great ads, chosen by Peter Souter

3 great ads | Peter Souter

Peter Souter is the chairman at TBWA/UK, and is a writer for theatre and radio. He wrote the screenplay for ITV’s drama ‘Married Single Other."

3 great ads, chosen by Peter Souter

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