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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Integrity, hard work and resilience

By Linn Frost

Integrity, hard work and reliance These are the words that stand out when I reflect on The Marketing Society’s annual lecture with Amanda Blanc, CEO Aviva.

Money’s too tight to mention | Part Three

Adapting marketing strategies to reassure customers craving certainty and stability

By The Behavioural Architects

Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability

Money’s too tight to mention | Part Two

People are struggling to navigate their costs and spending | what this means for marketers

By The Behavioural Architects

Part two in our series: People are struggling to navigate their costs and spending, what does this mean for marketers?

Case studies

Podcasts

Can Marketing Save the Planet Ep 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander

“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world...

https://podcasts.marketingsociety.com/episode/episode-54-as-citizens-we-really-have-a-much-bigger-and-more-important-role-to-play-in-the-world-with-jon-alexander 50:09 Thu, 20 Apr 2023 07:53:00 +0100

If Tesco Ran Sport - Unofficial Partner Podcast

The big retailers are years ahead of sport when it comes to understanding their own customers.

So Unofficial Partner asked today's guests what can sport learn...

https://podcasts.marketingsociety.com/episode/if-tesco-ran-sport-unofficial-partner-podcast 58:02 Tue, 18 Apr 2023 11:33:00 +0100

Data-driven marketing success, the importance of flexibility & ChatGPT as PA

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode of the Shiny New...

https://podcasts.marketingsociety.com/episode/data-driven-marketing-success-the-importance-of-flexibility-chatgpt-as-pa 24:43 Mon, 17 Apr 2023 16:18:00 +0100