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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Money’s too tight to mention

Part One: adjusting to the new reality with complex behavioural strategies

By The Behavioural Architects

Source: Unsplash Credit Michelle Henderson
In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

Published on: 16 May 2023

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

The Round Up: Thinkbox research 2022

By Thinkbox

Source: Pexels, Credit: jeshootscom
From the most comprehensive look at BVOD advertising yet to our deep dive into the world of attention research to find out whether measurement is on the right track. ‘The Round Up’ brings together all of Thinkbox’s research studies from the last year in one place.

Published on: 16 February 2023

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Case studies

Podcasts

Substack: The Future of Personal Marketing and Brand Sponsorship

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...

https://podcasts.marketingsociety.com/episode/substack-the-future-of-personal-marketing-and-brand-sponsorship 21:13 Mon, 10 Apr 2023 15:25:00 +0100

Navigating modern marketing chaos with Therabody CMO John Solomon

If you take the time to read the environment, today's global chaos and constant change can throw out lots of opportunities for great marketing. John Solomon...

https://podcasts.marketingsociety.com/episode/navigating-modern-marketing-chaos-with-therabody-cmo-john-solomon 26:17 Mon, 27 Mar 2023 12:03:00 +0100
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