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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

At the heart of being a changemaker

is the risk and reward paradox

By Jessica Davey

The great thing about putting together a handful of the industry’s best is that, despite everyone having experienced a somewhat volatile year, the consensus was - in uncertainty, there is opportunity.

Not all nudges are equal

Part One | Misunderstandings

By The Behavioural Architects

In this three-part series from The Behavioural Architects, we look at a strategic approach to understanding and setting expectations for the impact of nudging.

Advice for Aspiring NEDs

By David Pearson

Lessons on becoming a NED from David Pearson

Case studies

Podcasts

Can Marketing Save the Planet - Ep 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory

“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.”

Sam Taylor, grew up on the factory...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-56-where-does-this-fit-into-our-sustainability-strategy-the-question-all-marketers-need-to-be-asking-sam-taylor-the-good-factory 46:27 Fri, 19 May 2023 08:54:00 +0100

Experian's Eka Vankova on the power of AI & machine learning for product marketing

In the latest Shiny New Object Podcast, Eka Vankova, Product Marketing & Proposition Lead at Experian, shares her passion for using AI and machine learning to...

https://podcasts.marketingsociety.com/episode/experians-eka-vankova-on-the-power-of-ai-machine-learning-for-product-marketing 21:03 Mon, 08 May 2023 14:25:00 +0100

Can Marketing Save the Planet - Ep 55: The journey of a sustainable creative agency, from the inside out! with Rob Minto, The Onlii

A sustainable creative agency on a journey to make positive change, we caught up with Rob Minto, managing director of The Onlii. Rob talks about his own journey...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-55-the-journey-of-a-sustainable-creative-agency-from-the-inside-out-with-rob-minto-the-onlii 31:05 Mon, 08 May 2023 11:31:00 +0100