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Latest Think Pieces

The Untapped Power of Employee Advocacy

in B2B Marketing

By Garima Mamgain

Photo by airfocus on Unsplash
Elongated sales cycles, expanding buying committees, and the constant battle against the status quo, B2B marketers face a myriad of challenges.

20 Years of Marketing Leaders

By Martin Deboo

Source and Credit - The Marketing Society
A review of our Marketing Leaders Programme 20 year breakfast written by Martin Deboo.

In 2024, Focus on the Fundamentals

By Nicola Nimmo

Photo by Isabela Kronemberger on Unsplash
It’s the New Year and a time for resolutions, a time to make changes.

Case studies

Podcasts

The Whole Marketer Ep99 - Heart-led career choices with guest Ruth Saunders

Episode #99. ‘Winning hearts and minds’ is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep99-heart-led-career-choices-with-guest-ruth-saunders 29:30 Mon, 19 Jun 2023 21:37:00 +0100

The Whole Marketer Ep98 - Confidence with guest Jennifer Spurr

Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode’s focus is Confidence. 

Have you ever been...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep98-confidence-with-guest-jennifer-spurr 20:18 Mon, 19 Jun 2023 21:33:00 +0100

The Whole Marketer Ep97 - Heart-led career choices with guest Rania Robinson

Episode #97. ‘Heart-led career choices’ is the personal understanding topic covered in this episode. 

Abby believes that having technical, soft and leadership...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep97-heart-led-career-choices-with-guest-rania-robinson 30:30 Tue, 23 May 2023 11:06:00 +0100

Videos