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Latest Think Pieces

The Untapped Power of Employee Advocacy

in B2B Marketing

By Garima Mamgain

Photo by airfocus on Unsplash
Elongated sales cycles, expanding buying committees, and the constant battle against the status quo, B2B marketers face a myriad of challenges.

20 Years of Marketing Leaders

By Martin Deboo

Source and Credit - The Marketing Society
A review of our Marketing Leaders Programme 20 year breakfast written by Martin Deboo.

In 2024, Focus on the Fundamentals

By Nicola Nimmo

Photo by Isabela Kronemberger on Unsplash
It’s the New Year and a time for resolutions, a time to make changes.

Case studies

Podcasts

Behind the Awards | You Can Taste When It’s Waitrose

In 2022, Waitrose won the award for Brand Communication at The Marketing Society’s 37th Annual Awards. In this episode, Simon Lewis, our Head of Membership is...

https://podcasts.marketingsociety.com/episode/behind-the-awards-you-can-taste-when-its-waitrose 12:58 Wed, 05 Jul 2023 09:15:00 +0100

The Whole Marketer Ep102 - Brave leadership with guest David McQueen

Episode #102. ‘Brave leadership’ is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership style to become...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep102-brave-leadership-with-guest-david-mcqueen 34:57 Tue, 04 Jul 2023 07:00:00 +0100

Videos