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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Leveraging behavioural science to improve marketing

By Marketreach

Five take outs from Richard Shotton and Rory Sutherland's conversation on how applying behavioural science insights to marketing can lead to improved memorability and performance.

Leading as a Da Vinci CMO

A Digital Day Singapore review

By Siew Ting Foo

A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore

Marketing practices that lead to global success

By Deepak Goel

Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

Case studies

Podcasts

Can Marketing Save the Planet - Ep 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals

“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.”

We were intrigued and excited to have the...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-60-collaboration-community-and-citizenship-how-wales-is-inspiring-global-future-generation-goals 43:02 Wed, 26 Jul 2023 14:52:00 +0100

Boost AI effectiveness in marketing thanks to curation, with Mars' Jeric Griffin

AI-driven marketing may save you time, but does it benefit your creative output? Mars Petcare Performance Marketing Manager, Jeric Griffin, shares how...

https://podcasts.marketingsociety.com/episode/boost-ai-effectiveness-in-marketing-thanks-to-curation-with-mars-jeric-griffin 32:32 Tue, 25 Jul 2023 12:00:00 +0100

Unofficial Partner - The Big Idea: 2023 Cannes Lions for Sport Review

The Big Idea is Unofficial Partner series on creativity in sports marketing with regular co-host Simon Moore, award winning Consulting Creative Director.

Our...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-big-idea-2023-cannes-lions-for-sport-review 01:04:33 Thu, 20 Jul 2023 09:58:00 +0100