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Latest Think Pieces

The Creative Catalyst Conference in Singapore

An event powered by Media.Monks and jointly hosted by WARC and The Marketing Society

By David Mayo

Photo by Swapnil Bapat on Unsplash
The Creative Catalyst felt like an important event that will be remembered for some time to come.

Agency CEO confessions

Reflections on four years in the role

By Andreas Krasser

Andreas Krasser
DDB Hong Kong's CEO Andreas Krasser gets unapologetically candid about what keeps him up at night four years into the role, navigating uncertainty, and the lessons on leadership that you won't find on his LinkedIn feed.

Integrity, hard work and resilience

By Linn Frost

annual lecture 2023
Integrity, hard work and reliance  These are the words that stand out when I reflect on The Marketing Society’s annual lecture with Amanda Blanc, CEO Aviva.

Case studies

Podcasts

Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones

In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in...

https://podcasts.marketingsociety.com/episode/doing-the-common-uncommonly-well-with-bausch-lombs-tatyana-jones 26:02 Tue, 08 Aug 2023 12:38:00 +0100

Uncover the power of a good marketing strategy brief

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her...

https://podcasts.marketingsociety.com/episode/uncover-the-power-of-a-good-marketing-strategy-brief 20:16 Tue, 01 Aug 2023 11:32:00 +0100

Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?

I...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-61-offsetting-a-contribution-mindset-vs-a-compensation-mindset-the-important-shift-we-all-need-to-make-gavin-sheppard-and-rob-cheesewright-pinwheel 43:36 Thu, 27 Jul 2023 13:15:00 +0100

Videos