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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: Optimising a Brand Portfolio

By Ruth Saunders

The Fellows Fundamentals: Optimising a Brand Portfolio
As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.

Published on: 15 July 2025

The Fellows Fundamentals: Positioning - strategy not poetry

By Daryl Fielding

The Fellows Fundamentals Daryl Fielding
As part of the The Fellows Fundamentals series, Daryl Feilding takes us through the steps to write a positioning for your brand with real life examples

Published on: 15 July 2025

Introducing: The Fellows Fundamentals

A new series of key marketing topics written by Fellows and senior practitioners

By Chris Macleod

Chris Macleod introduces The Fellows Fundamentals series
Chair of Fellows England and International, Chris Macleod introduces The Fellows Fundamentals series; what it's all about and how it can help marketers of all levels.

Published on: 15 July 2025

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Case studies

Podcasts

Taking TV insights into data-driven marketing

Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at Just Eat...

https://podcasts.marketingsociety.com/episode/taking-tv-insights-into-data-driven-marketing 23.17888435 2024-04-02T14:43:00.000Z

Distilling the future of marketing with Diageo insights

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast...

https://podcasts.marketingsociety.com/episode/distilling-the-future-of-marketing-with-diageo-insights 35.51585333333333 2024-03-27T13:28:00.000Z

The Whole Marketer Ep118 - Challenger brands with guest Kerttu Inkeroinen

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. 

Challenger brands...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep118-challenger-brands-with-guest-kerttu-inkeroinen 29.209775 2024-03-26T07:00:00.000Z
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