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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Taking the next step

With help from The Global Leadership Mentoring Programme

By Anshiekaa Tandon

Anshiekaa Tandon describes how The Global Leadership Mentoring Programme helped her take the next step in her leadership journey. Input from Jason Foo and Dino Myers-Lamptey resulted in an action plan and a renewed sense of purpose.

Having your cake and eating it too

Insights into harnessing your Superpowers

By Mark Evans

Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.

The Power of International Creativity

Why Global Ideas Drive Brand Growth

By Diego Chicharro

Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

Case studies

Podcasts

Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues

“If you can change how people spend their money, you can change the world.”

Social impact, sustainable business, creative ideas and changing behaviours, these...

https://podcasts.marketingsociety.com/episode/serious-about-social-impact-how-small-changes-open-to-the-door-to-bigger-impacts-chris-baker-ceo-serious-tissues 59.76119583333333 2024-03-25T10:14:00.000Z

Unofficial Partner - Good energy? The sponsor powering Luton's Premier League story

You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season.

... https://podcasts.marketingsociety.com/episode/unofficial-partner-good-energy-the-sponsor-powering-lutons-premier-league-story 52.29775555 2024-03-19T16:11:00.000Z

B2B Marketing Innovation For Future Creative Success

Uber for Business' Marketing Director for EMEA & APAC, Victoria Kerr, shares why she believes B2B marketing is capitalising on B2C innovations to become more...

https://podcasts.marketingsociety.com/episode/b2b-marketing-innovation-for-future-creative-success 18.129850333333334 2024-03-19T10:05:00.000Z