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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Fellows Fundamentals: Positioning - strategy not poetry

By Daryl Fielding

As part of the The Fellows Fundamentals series, Daryl Feilding takes us through the steps to write a positioning for your brand with real life examples

Introducing: The Fellows Fundamentals

A new series of key marketing topics written by Fellows and senior practitioners

By Chris Macleod

Chair of Fellows England and International, Chris Macleod introduces The Fellows Fundamentals series; what it's all about and how it can help marketers of all levels.

A career MOT by four of the best mechanics in the business

Insights from The Global Leadership Mentoring Programme

By Oliver Lester

Oliver Lester talks of the golden opportunity, The Global Leadership Mentoring Programme was for him

Case studies

Podcasts

Switching from radio to digital through favourite content

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

https://podcasts.marketingsociety.com/episode/switching-from-radio-to-digital-through-favourite-content 22.545850333333334 2024-04-23T09:56:00.000Z

The Whole Marketer Ep120 - Impact with guest Scott Morrison

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.

Creating impact is an important skill for marketers as...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep120-impact-with-guest-scott-morrison 43.086020133333335 2024-04-23T06:00:00.000Z

Why organisations need to align sales and marketing

Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative...

https://podcasts.marketingsociety.com/episode/why-organisations-need-to-align-sales-and-marketing 22.227591833333335 2024-04-16T13:25:00.000Z