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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Invest in women: Accelerate progress

the importance of investing in women and girls to accelerate progress towards gender equality, featuring perspectives from various leaders across industries

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Responsible advertising can drive better business results

By Marc Zander

From our OnesToWatch programme a spotlight on responsible advertising

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A rich conversation

By Piers Newson-Smith

Piers Newson-Smith reflects on The Marketing Leaders programme and the chance to reconnect at the recent 20th anniversary event

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Case studies

Podcasts

Unofficial Partner - Cause and Effect: Sponsorship's…

Podcast

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the...

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Taking TV insights into data-driven marketing

Podcast

Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at Just Eat...

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Distilling the future of marketing with Diageo insights

Podcast

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast...

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