I came across an interesting article in The Washington Post about how Timberland has mined customer data to help "reboot"
Timberland taps into a cultural truth to reboot its brand
Think pieces
Brand of the Year 2016: Time to nominate
The countdown begins. Which brand will be named The Marketing Society's Brand of the Year 2016?
To survive and thrive in our digital age, make a list
To survive and thrive in our digital age, make a list.
The changing role of the CMO
If there’s one thing I know about CMOs it is that they have to wear a lot of different hats. Our MD's piece in The Times 'future CMO' supplement.
How two BE-inspired interventions reduced antibiotics prescriptions
Antibiotics were a revolutionary discovery in the 1920s and by the 1940s, when they had been developed for civilian use...
Marketing volunteers and Radio 4 shine a spotlight on youth violence
In 2007 Tracey Ford’s 17 year old son James Andre Godfrey Smartt-Ford was shot in front of 300 children and
Nudging pilots to use less fuel
Inspired by the growing success of nudges, private companies have become interested in working with academics to leverage behavioural science.
THE ZIMMERMAN LESSON
In 1917, Germany was fighting a war on two fronts.
This is always a bad idea because their forces were split.
The problem was simple.
The (un) expected Olympic Games – A perspective from Rio
I am a tri-athlete, am completely passionate about sports and am Brazilian & Carioca by my heart and soul!
To earn our attention, there needs to be tension
To earn our attention, there needs to be tension
The tension of how it might turn out.
The tension of
How to work when you can't work
Dalton Trumbo was the highest paid screenwriter in Hollywood.
Damn good reasons to avoid decision fatigue
What do Barack Obama, Vera Wang, Steve Jobs, Mark Zuckerberg, Tom Ford, Henry Rollins, Carolina Herrera and Albert Einstein all have in common?
Why we should celebrate the art behind logo design
“The logo is an identifier but it’s also something that stands-in for who you are.” — Steven Heller
Could your marketing skills help transform the charity retail sector?
We all have unwanted stuff that we would prefer to have reused rather than go to landfill...
Dare to demand some sausage, not just sizzle
Marketing directors were urged to "Lobby for the kind of (creative) work...
A drop in the bucket
When you buy a glass of wine at a nice restaurant, it doesn't come in a beer stein. If it
Your best shot
Should you put all your best material up front?
STORYTELLING V VERBOSITY
Nowadays everyone must call themselves a storyteller. Like anything else, this is just...
Narratives keep the feeling going
Our feelings (anger, shame, delight) appear almost instantly, and, left alone, they don’t last very long.
The experiential excellence collection: making emotional connections
Some of the best live brand experiences are those that tap into our emotions
Consumers on shifting sands: reaching new audiences in Saudi Arabia
Saudi Arabia is changing both economically and socially, writes Stephen Hillebrand, chief executive of Kantar Consumer Insights MENA.