I have written before about how the best customer experiences need to include not just customer needs but a brand-led

Sometimes it takes a sports person or team to remind you what really drives success. I have been criticized for

So I’m in the corner store buying some ‘Kinder Eggs’ for my child’s birthday party.

Cutting-edge technology like VR and AR can add a whole new level to experiential marketing.

Back in the mid 2000s a lot of planners starting blogging and meeting each other online, mostly inspired by Russell

Africa is the world’s second largest continent, made up of 54 countries and home to one billion plus people, who

We all know people around us who can be impulsive and shortsighted.

NEW RECORD: 1:46:26
On 24th September, an eclectic mix of 422 runners headed to Little Marlow athletics track in an

What attracts you to a particular country for your holiday? Is it the sights, the food, the culture or something else?

In the past marketing was all about grabbing our attention but all that has changed.

What is really holding your small charity or social enterprise back from reaching it’s fullest potential?

The Marketing Society’s Marketing for Good initiative, in partnership with Pimp My Cause, has enabled many of the Society’s top marketers

Brands with a strong point of view are far more interesting and attractive.

Trouble is the consumers who don’t agree

For those of you who’ve heard the news – it’s true. For those of you who don’t know yet, I’m

The majority of award entries present their case in a linear form.

Few, if any, of these success stories were

Small car advertising often features young single women nipping around town... shopping. It's called 'category convention'.

But small cars are

Corporate personhood has a long-standing basis in law. Indeed, the idea that the corporation is a separate legal entity from

‘Sales patter’
‘Gift of the gab’
‘Silver tongue’

We have a dim view of sales in British culture. We object

In younger years I delivered some pretty dreadful presentations.

An engaged and enthusiastic contributor in meetings but a gibbering fool

I was kept back a year at primary school at the age of 11 for being one day too young