My mother cupped the conch shell to my infant ear. ‘Listen, Jimmy. Listen to the sound of the sea.’ And

Pop-up brand experiences are one of this year’s top experiential trends. Executed well, pop-ups can deliver enormous brand value.

Is it just me or has the highlight of Rio 2016 been the Paralympics?

The real story behind millennials in the workplace...

As you came through airport security this summer, did you pop one of those smiley faces as you scooped up

Things are changing at The Marketing Society as Hugh Burkitt, CEO for the past 13 years, has decided to step down.

This piece is not all about Kevin Roberts. But it was inspired by reflection on the controversy in the summer...

The 1968 Summer Olympics, officially known as the Games of the XIX Olympiad, were held in Mexico City in October 1968.

Brands that offer similar products are constantly at war to win over the public

It is striking how certain words rapidly catch on, often as a perversion of their true meaning.

Owned media today often seems to mean digital media - a brand's website, blog or social media account. ]

What

I came across an interesting article in The Washington Post about how Timberland has mined customer data to help "reboot"

The countdown begins. Which brand will be named The Marketing Society's Brand of the Year 2016?

To survive and thrive in our digital age, make a list.

If there’s one thing I know about CMOs it is that they have to wear a lot of different hats. Our MD's piece in The Times 'future CMO' supplement.

Antibiotics were a revolutionary discovery in the 1920s and by the 1940s, when they had been developed for civilian use...

In 2007 Tracey Ford’s 17 year old son James Andre Godfrey Smartt-Ford was shot in front of 300 children and

Inspired by the growing success of nudges, private companies have become interested in working with academics to leverage behavioural science.

In 1917, Germany was fighting a war on two fronts.
This is always a bad idea because their forces were split.
The problem was simple.

I am a tri-athlete, am completely passionate about sports and am Brazilian & Carioca by my heart and soul!