Manjiry Tamhane, WW CEO of Gain Theory, judged the Creative Data Lions recently at the Cannes Lions Advertising Festival.  Inspired

Last month we saw the launch of the 2016 BE Guide, following the very successful 2015 Guide

How might toy aliens and elephants help us to follow through on our plans and intentions?

I'd been Managing Director of a big company for five years and was stuck.

The plan was to succeed the

While it continues to dominate our world, how many of you are aware of the fact that women are outperforming men in golf?

I tried to resist as long as humanly possible. But the gravitational pull of Pokémon Go has pulled me...

I want to skip past the politics quickly, firstly because I want...

If you're reading this you probably own or work on a brand.

What kind of goods come to your mind when you think of Switzerland?

Back in March we showed you how IKEA Israel took over the Big Brother house in a unique marketing strategy

Tracy Chapman was outsold by the Doobie Brothers by 40:1.

If you thought ‘£350m a week’ was an outrageous piece of fiction, you should take a look at Tesco’s range of ‘local farm’ produce.

(I love this.

It’s an excerpt from a book of the same name by Steven Pressfield.

Men swear blind during focus groups they never watch television but moments later share detailed plot lines from Eastenders.

I recently started reading “David & Goliath” by Malcolm Gladwell.

So sings Maren Morris on her track “80s Mercedes” which reminded yet again of the power of brands as a form of social currency.

I think it’s fair to say that the Brexit vote took all of us by surprise: Agency and client.

In March 2014, Harvard Business Review ran a story entitled “Why China Can’t Innovate” . It highlighted the view that

Purpose. Love it or hate it, it’s a concept that’s become part of marketing lexicon in recent years.

We’re delighted to announce that The Economist Group in Asia have become our official knowledge partner.