I think it’s fair to say that the Brexit vote took all of us by surprise: Agency and client.
Marketing in times of uncertainty: Brexit & Brands
Think pieces
Creativity and innovation through the eyes of Confucius
In March 2014, Harvard Business Review ran a story entitled “Why China Can’t Innovate” . It highlighted the view that
Brand purpose: Lived not laminated. Lessons from 10 brands
Purpose. Love it or hate it, it’s a concept that’s become part of marketing lexicon in recent years.
Knowledge Corner from The Economist Group
We’re delighted to announce that The Economist Group in Asia have become our official knowledge partner.
The true value of an idea in 101 words
In the digital age more ideas for a new venture, product, or brand are being conceived than ever before.
Never
The power of 'who?' and 'why?' in 101 words
In the late 1980s Volkswagen's advertising was in a league of its own, it's why I joined their agency BMPDDB
Mind vs. Machine: When it comes to branding, who will win?
Humans should be worried. Hawking, Berners-Lee and Zuckerberg have all given their warnings.
Felix Meston and his work with Voices Foundation
We caught up with Felix Meston, Marketing Manager at Hailo...
5 lessons from the EU campaign
Did we have a balanced debate about the EU? With 52% voting to leave, my sense is that we were
Designing choice architecture - a new framework
The concept of ‘choice architecture’ was given considerable traction by the 2008 bestselling book...
The most important marketing is invisible
Marketing Week recently claimed that marketing and sales are pretty much the same these days (lead article on 12 May 2016).
Leaders plan for the climate we expect
I was fortunate to spend the best part of my career in my own office...
Letter from Paris: Luxury and digital
The 2016 Digital Luxe meeting took place here in Paris in early May, with marketing professionals gathering to share their
The experiential excellence collection: Snickers and KitKat get creative
Experiential is a channel like no other.
Face-to-face, highly personal brand experiences build trust and brand love in a way
Does supermarket advertising lack ambition?
Following the Morrisons, Asda and Co-operative creative reviews, and ahead of a possible Sainsbury's pitch...
We can’t be brilliant every time
Don’t beat yourself up if you have an off day.
Want great marketing? Be more Iceland
I was once asked by Campaign for my "personal mantra'" and I responded with the answer, "Simplicity is Genius".
Do the right thing
Professor Mark Ritson recently delivered an inspiring presentation at Marketing Week Live which is now online for those who couldn’t attend.
Marketers will need to adapt tactics for on-demand customer service
Customer service can make or break a brand. One poor service experience can waste expensive marketing work, no matter how persuasive.
What Game of Thrones characters would do at an agency
Indian digital agency Chimp&z has figured out who each Game of Thrones character would be if they were advertising professionals.
Why we left: a behavioural science view
A few weeks ago I was at a research awards ceremony, and Brexit was on everyone’s lips. “What do you predict?” asked one of the people on our table.