In challenging times we’re a firm believer in rallying together our international network to canvas together opinions, advice and wisdom.
Onwards!
Think pieces
Is this a blissful new dawn or a 'neverendum'?
Though the great majority of Society members were in favour of Remain, we will have to learn to embrace Brexit.
Everything is interesting (if you’re creative enough)
“There’s no such thing as a dull brief, just a dull writer”, so once said David Ogilvy.
Brexit: Corbyn does not have a brand problem, Britain has a vision problem
Who’s driving this juggernaut?
What will Brexit mean for Brand Britain?
There is lots of comment about the immediate political and financial implications for Britain and whatever you and I might think of the result personally...
Strength, Weakness, Opportunity or Threat?
Rather like the majority of us I suspect, I hit my bed in the wee small hours with barely a sense of how the Country might vote on Brexit.
Lost in translation? Why Asia wins less at Cannes Lions
The creativity of the industry is under the microscope once more as the biggest global advertising event and awards takes place in the South of France.
How can lotteries be used to help people save money?
Many people have little or no savings set aside for emergencies.
What Brexit Means for The EU Brand
June 23rd was a big day for Europe. As the UK decided on its future within the European Union, big questions were being asked about what it means to be part of Europe...
Has Brexit changed the Asian view of Britain?
In Asia, Britain has a very clearly defined brand personality.
Evolving the creative brief for more compelling video content
Just about everything in marketing has changed in the last ten years.
The Brexit disconnect
Many business people are surprised and shaken by the out vote.
You’re paying the piper, but are you calling the tune?
Trust between brands and agencies has been a recent hot topic.
How brand charisma could kill Nemo
As any child will tell you right now, the sequel to Finding Nemo is upon us.
From Dilbert to devotee?
Lots has been written about Microsoft’s acquisition of LinkedIn for a mere $26 billion.
Letter from the Pacific Northwest: Fast food nation
I have been on the road a lot lately. Even when I am traveling strictly for business, with little time for pleasure...
Breaking the Gender Barrier: Part III
We’ve shown you “femvertising” and gender equality in children’s campaigns, but three’s company! So what about the often-neglected third player… men?
Your skills can help transform young lives through theatre
Mousetrap Theatre Projects is a charity that believes passionately in the power of theatre to transform young lives.
Five signs your thought leadership content is crap
B2B communications specialist Allan Tan offers fives ways to work out if your thought leadership content might be missing the mark.
Love and Ambition
I recently watched a couple of excellent documentaries about two troubled musical geniuses, Janis Joplin and Michael Jackson.
The power of feedback to change behaviour
How do you try to make sure you get the recommended 7-8 hours of sleep each night? Milk and cookies?