Short version: the pitfalls won. Ten years on from the dawn of Twitter, we stand on a battlefield strewn with the corpses of dead slogans...
Too long; didn’t read
Think pieces
Why some words aren’t worth the design brief they’re written on.
What’s in a name? Quite a lot actually, Juliet my dear. Words matter. Particularly when it comes to creating something
IPA Effectiveness Week
We are delighted to be partnering with the IPA for its Effectiveness Week.
This unique initiative is designed to drive
Do-it-yourself… the German way
When it comes to the DIY market, Germany boasts 3 brands among the top 5 European DIY retailers...
Enter the mind of your customer
The second of the 4 factors I propose for innovation success is the need to enter the mind of your customer.
Latin America: How to thrive in a market we don’t understand
Being Brazilian technically qualifies me to be a Latin American. However, I must say I’m not sure...
Leadership lessons from Leicester City's league win
Football club Leicester City have recently won the English Premier League.
The consumer bites back
This morning‘s news announced the death of an otherwise unknown man in the US, William Backer.
Things to consider before rebranding your business
Recently Instagram has given itself a rebrand. After 5 years the brand has introduced a new icon as well as
Creating inspirational plans
“There are only Monster Missions, all other missions are useless.”
What commits customers to brands? (clue: it isn’t love).
Marketing’s core role is to provide experiences that commit customers to a brand. Can science shed any light on brand relationships and loyalty?
The seven unmistakable signs of a sh*t brand consultant
Your portable toilet business has nothing to learn from Steve Jobs, and if a consultant even mentions Maslow’s Hierarchy...
The experiential excellence collection: Disney and McDonald’s nail it. Again.
Summer is always a great time of year to be part of the experiential marketing world.
Neuromarketing Essentials: what every marketer needs to know
Peter Steidl is one of the authors of the excellent Neuromarketing for Dummies and, when I reviewed that book...
How marketing can put forgotten people back on our radar
If you were living with dementia, who could tell your story? Or if you were living in Sierra Leone during
Are brands unwanted obstacles between fans and their passions?
Marketers like to be able to say their brands ‘own’ something...
The Social Traveller
Singapore Tourism Board (STB) recently commissioned We Are Social to investigate the emerging trends shaping people's use of social media in relation to travel.
Hit or miss? Roar or Snore?
It takes a brave designer to muck about with anything to do with our national game...
Clients are doing it for themselves
Have you heard of Survey Monkey? Google surveys? Of course you have.
The subconscious influence of Optimism
One of the most effective ways to help people grasp - and become more aware of the existence of - our cognitive biases...
Cannes Lions 2016: Are you attending?
Cannes Lions has been Inspiring Creativity for 60 years. It is the world’s greatest celebration of creative communications in all its forms.