As the Society opens in the Middle East, one of our committee members talks about moving recently to Dubai...
Letter from: an expat in Dubai
Think pieces
Letter from Dubai: chemistry meetings
It was a hot, sunny October day in Dubai as I welcomed my colleagues from the European, Asian and South African offices of Roth Observatory International.
Why does marketing for good sometimes go bad?
Age UK are in trouble for doing a deal with an energy provider that raised £6m a year for the
Names with meaning working in the global south
I wanted to share some tips to help others working on brand projects with clients in different continents. Having developed
What the best brands in China will do in 2016
Recently, I had the pleasure of meeting with a handful of senior marketers at a Marketing Society Dinner...
Five influencer marketing myths holding your growth strategy back
Influencer marketing has been a secret weapon for large consumer brands to tap into focused targeted audiences.
Unconventional products often call for unconventional marketing
Creative Myths About Asia — Stereotype No.2 Con’t. Asian brands are not brave.
GE: Fame, Feeling and Fluency through [Un]Impossible Missions
I recently attended the Columbia School of Business BRITE Conference. BRITE stands for “Brand – Innovation – Technology”...
Letter from San Francisco: MarTech and the second age of the machine
In the 70s, San Francisco was a Global hub of culture, known worldwide for hippies and radicals… Nowadays San Francisco
We’re Stars! But who are we?
The Marketing Society Star Awards were another great success last week and SMG Insight are very proud to be a
Inspiring Planning: a client's perspective
There aren’t too many advantages to growing old, but having been round the block...
F**k it
Howell Henry Chaldecott Lury (HHCL) was an amazing agency with an amazing atmosphere.
Why ‘making a plan’ helps to change people’s behaviour
We are often prone to procrastination, putting off getting around to achieving things that need our attention such as paying bills on time or housework.
The Panama papers show the enduring power of brands
The economist John Maynard Keynes said, “When the facts change, I change my mind. What do you do, sir?”
Apocalypse soon
It's a bug in our operating system, and one that's amplified by the media.
Surfing in a sea of sharks and dolphins
As someone who is shamelessly and frequently pestering his mates still working corporate side...
In their own words - Marketing Leaders of the Year 2016 shortlist
We asked the shortlisted marketers for The Marketing Society Marketing Leader of the Year 2016 a few questions...
It’s not what we say, it’s what they feel
We know all about presentations in marketing and advertising.
JEFFERSON: They’re Talking In A Language I Don’t Speak
It’s boring. And it shouldn’t be boring.
We have been presented with a hugely important decision. The most significant for
Don’t abdicate ownership
An abdication has taken place in marketing. Marketers seem to have handed over ‘ownership’ to their consumers, to anyone and everyone who has a perception of their brand.
New leadership team for The Marketing Society Asia
We're delighted to introduce our new leadership team for The Marketing Society Asia:
- Tricia Weener, Head of Marketing Commercial