What do Barack Obama, Vera Wang, Steve Jobs, Mark Zuckerberg, Tom Ford, Henry Rollins, Carolina Herrera and Albert Einstein all have in common?

“The logo is an identifier but it’s also something that stands-in for who you are.” — Steven Heller

We all have unwanted stuff that we would prefer to have reused rather than go to landfill...

Marketing directors were urged to "Lobby for the kind of (creative) work...

When you buy a glass of wine at a nice restaurant, it doesn't come in a beer stein. If it

Should you put all your best material up front?

Nowadays everyone must call themselves a storyteller. Like anything else, this is just...

Our feelings (anger, shame, delight) appear almost instantly, and, left alone, they don’t last very long.

Some of the best live brand experiences are those that tap into our emotions

Saudi Arabia is changing both economically and socially, writes Stephen Hillebrand, chief executive of Kantar Consumer Insights MENA.

Manjiry Tamhane, WW CEO of Gain Theory, judged the Creative Data Lions recently at the Cannes Lions Advertising Festival.  Inspired

Last month we saw the launch of the 2016 BE Guide, following the very successful 2015 Guide

How might toy aliens and elephants help us to follow through on our plans and intentions?

I'd been Managing Director of a big company for five years and was stuck.

The plan was to succeed the

While it continues to dominate our world, how many of you are aware of the fact that women are outperforming men in golf?

I tried to resist as long as humanly possible. But the gravitational pull of Pokémon Go has pulled me...

I want to skip past the politics quickly, firstly because I want...

If you're reading this you probably own or work on a brand.

What kind of goods come to your mind when you think of Switzerland?

Back in March we showed you how IKEA Israel took over the Big Brother house in a unique marketing strategy