Interview with Peter Graham

Ahead of his appearance at Inspiring Results on November 9, we caught up with Peter Graham, Head of Planning & Insights at Pilot Fish.

The best advice I ever got
That's easy. Always try to do two things well in business - 1) Communication 2) Attention to detail -  and the rest will take care of itself.

The worst advice I ever got
This is a tricky one as it's hard to remember bad advice. Probably, to focus on one discipline and be a total specialist. In agencies, the best people I've worked with wear many hats and take an active interest in all aspects of the mix.

My biggest influence
My Dad.

The smartest business idea I've ever had
Making the move from design & branding into digital marketing

The experience that taught me the most
Dealing with international clients; 9/10 "local rules apply".

The leader I most admire and why?
At the risk of being topical, Barack Obama. He is one of the most charismatic, inspiring, compassionate and genuine leaders the world has ever known. He is a very successful scholar, businessman, politician, husband and Dad. Our world needs more men/ leaders like him IMO.

My favourite campaign I’ve seen recently
I have just become a Dad to a little girl. So this campaign by VW was like staring into the future! https://youtu.be/YLzC_b1Q5BE

Tickets are still available for Inspiring Results on November 9 at Strathclyde Business School.  Find out more here.