Narratives keep the feeling going

Keep the feeling going
Our feelings (anger, shame, delight) appear almost instantly, and, left alone, they don’t last very long.
 
But if we invent a narrative around an event or a person, we can keep the feeling going for a very long time.
 
Pavlov (ring a bell?) helped us see that a dog could learn to associate one thing with another.
 
Humans are way better than this than dogs.
 
If you’re not happy with the feeling, try dropping the narrative.
 
After all, it’s your narrative, the story you have to keep telling yourself again and again, that’s causing the feeling to return.

Newsletter

Enjoy this? Get more.

Our monthly newsletter, The Edit, curates the very best of our latest content including articles, podcasts, video.

Newsletter

If you would like to receive a curation of our most inspirational content direct to your inbox, sign up here.

CAPTCHA
Enter the characters shown in the image.
In a world of Bots, this is to ensure you’re a human.

Become a member

Not a member yet?

Now it's time for you and your team to get involved. Get access to world-class events, exclusive publications, professional development, partner discounts and the chance to grow your network.