Think pieces

How to become a menopause friendly organisation

Being menopause-friendly means introducing long-term, sustainable change in your workplace, creating and fostering an inclusive culture for everyone to be at their best.

Why is World Menopause Day important for organisations?

It’s World Menopause Day, a time for organisations across the globe to come together and raise awareness of menopause and how to support people in our workplaces and beyond.

Six innovative eCommerce trends to watch in 2022

To stand out above the rest, e-commerce businesses need to innovate. They need to carve out experiences that take every single customer touchpoint into consideration.

Why stress can stimulate innovation

Being tied to a safe approach doesn’t do us any favours, because it hinders our ability to innovate. It prevents us from growing and developing.

Six ways marketers can use tech to stay ahead of the innovation curve

How can marketers keep up with the pace of change? Glyn Shadwell shares six areas in which technology is helping to drive innovation in marketing right now.

Employer Brands of the Year 2022

We're looking for nominations of less than 200 words for client and agency organisations for our Employer Brands of the Year awards.

It’s time to step up your marketing game

Why have some marketers continued to thrive while others have barely survived? What do the survivors need to do to step up their marketing game?

Give meaning to your marketing numbers

With daily talks of a recession we’re all going to be asked to show our marketing’s effectiveness. Adding meaning to numbers is now more important than ever.

Three reasons why risk-taking is essential to marketing success

To innovate, we need to move away from the comfort zones we’ve created and into stretch zones, where risk is seen as an opportunity, not a threat.

The Innovation Mindset

The key to building an ‘innovation mentality’ lies in the processes, mental models, and ways of thinking that make up a company.

Three reasons marketers should choose the path of innovation

Marketers continue to search for the ‘next big thing’ that will make their campaigns pop. And rooted at the heart of this ‘next big thing’ is innovation.

Unlocking the key to innovation

In this article, we strip back the covers on innovation and explore the processes that you can incorporate across your own organisation to encourage it to take root.

We all knew there was a talent shortage, but this has become a talent crisis

This is a data trail that proves that the great resignation is not a media-made-up story. The middle of the industry is missing.

The 7 Principles of Marketing Women's Sport

Here are seven guiding principles to tell more modern and constructive marketing stories within the world of women’s sports.

Why CMOs are moving on when they should be stepping up

As marketing leaders stay in their roles for shorter and shorter periods, turnover of CMOs is becoming an issue – but a shift in mindset could reverse that trend.

In a world of instant gratification, don’t forget the power of anticipation

As humans, we have a natural urge for instant gratification – the temptation to forego a long-term, future benefit, to obtain an immediate and often less rewarding one.

DON’T TURN UP, TUNE IN

Hear from our Creative Partner, StudioLR, ahead of Amplify Marketing Festival 2022.

Hospitals in the US call miscarriage ‘threatened abortion'

Since the reversal of Roe v Wade, I’ve shed many tears watching the horror, sadness, and processing happening amongst my friends.

How can you hook the best talent for your in-house offering?

We’ve all read enough about in-housing now to know that as well as the copious positives, there are also a few pretty tough negative elements to contend with.

How to make advertising more inclusive

Advertising will never be properly representative of the communities it is trying to reach until every single element of the process is re-analysed and reassessed.

Should a CX strategy focus on more than digital transformation?

Gartner flagged the warning “customer experience is the new competitive battlefield” a few years ago, and the message has sunk in at all levels within companies.