Whether brands know it or not, sustainability is going to be much higher on their agenda in 2021. For the simple reason that following the disasters of 2020, it has now become a business imperative.
It will no longer be an outlier in its own department, something that companies think they should invest in (because it looks good), but don’t really support. It will be at the core of what a business is. For every business, anywhere in the supply chain.
At Beta Good, we know that CEOs of major brands are asking for sustainability plans that will drive their business growth, while start-ups who are looking for investment are being asked by investors what their sustainability strategy is.
Brand teams will also begin to properly realise that sustainability is where the real creative opportunity lies for them to really grow their businesses.
And these companies, once their own houses are in order, are asking their suppliers what they are doing to make sure their standards meet their own. And everyone will have to...
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