Robin Gadsby

CEO, Beta Good

Agency Founder and Group Chief Executive Officer Robin is a well experienced marketing professional with over 20 years experience. Throughout his career, he has successfully managed multi skilled teams to deliver innovation, communication and business effectiveness for some of the world’s best loved brands such as Google, Etihad Airways and The Co op. Previously, as a partner at VCCP, Robin was part of the leadership team that successfully launched o2 to market – considered one of the best brand launches of the decade. He then went on to become Managing Director of Exposure Communications running campaigns for Virgin Trains, Maynards and Cadbury’s.

In 2010, Robin created Forever Beta and led the team to win MAA Best Breakthrough Agency of the Year 2012. Today, the agency has come on leaps and bounds with growth year-on-year with Robin overseeing all agency going-ons and business ventures including group companies Beta Alliance a digital content business and Beta Good A sustainability and Impact consultancy.


Three ways companies can change the world for good... We’re at a tipping point. Climate change has long been on