A manifesto for climate change

We’re at a tipping point. Climate change has long been on the radar of individuals and companies. But in the past few years, there has been a rapid acceleration and escalation in the climate emergency. The signs of the damage we’ve done are getting harder to ignore. And so are the protests.

Many consumers are ready and willing to do something about the climate emergency. Unilever famously found in a 2017 study that a third of consumers now choose to buy from brands that they believe are doing social or environmental good. But the reality is that for most people it is still not easy to live sustainably. First and foremost, it is a financial privilege. Even the most morally committed consumers can run up against price premiums that they simply cannot manage.
 
Even for those who can afford to choose, those choices are difficult. Many celebrated solutions come with negative side effects - for example, the concerns that the energy required to produce alternative milks may be no lower than that used by...