Matt Brittin opened up our eyes (and hearts) to the possibilities of AI for good. And for creativity. A review of our Annual Lecture
A force for good, a sea of inspiration
Think pieces
Epic stuff doesn’t happen when you feel average
Epic (marketing) stuff doesn’t happen when you feel average. To unlock our full potential and fire on all cylinders, we need to feel good
Resetting the workplace: Employee energy
The extraordinary value of intentionally taking care of yourself at work is now proven to have benefits across employee engagement, commercial performance and talent retention.
Marketing needs new superheroes:
The CMO Barometer 2024: Insights from MENA and Europe
Shake It Up: How Valspar's bold approach revolutionises paint mixing
By Neil Walker, Creative Director at Dentsu Creative.
Feeling the squeeze from CFOs?
Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny
Driving Societal Impact
In this digital age, as we talk about the impact of AI in every aspect of our lives, it isn't just a nice-to-have; it's a crucial component of building a sustainable future and creating meaningful societal impact.
Why clients need to stop being secretive
A think piece on how brands should openly share how their social impact boosts business and drives change.
How to Thrive as a Marketing Leader in 2024
In this article we will explore the key strategies and mindsets that will enable marketing leaders to thrive in the face of adversity.
Accelerating Progress
Seasoned executive Cristina Guida La Licata, believes investing in women is pivotal for driving societal advancement and innovation.
AI for Humanity
Jeanne advocates for humans to cultivate kindness and wisdom so that we can guide the development of AI systems to scale and amplify positive human values
In celebration of books: World Book Day
Celebrating the joy, knowledge and wisdom a great book can bring; marketing, business and growth mindset books that have inspired and informed our community
Insights from our Esteemed Judges
Top marketing leaders share their perspectives on the importance of awards, tips for crafting compelling entries, and their criteria as judges.
Invest in women: Accelerate progress
the importance of investing in women and girls to accelerate progress towards gender equality, featuring perspectives from various leaders across industries
Responsible advertising can drive better business results
From our OnesToWatch programme a spotlight on responsible advertising
A rich conversation
Piers Newson-Smith reflects on The Marketing Leaders programme and the chance to reconnect at the recent 20th anniversary event
In a year of volatility
It’s tempting to swirl or get paralyzed by volatility if you’re a marketer in 2024. But we have a valuable opportunity to hit reset.
The Untapped Power of Employee Advocacy
Elongated sales cycles, expanding buying committees, and the constant battle against the status quo, B2B marketers face a myriad of challenges.
Why First-Party-Data is Your Key to the Future of Loyalty
The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.
Rallying Communities
Debunking three common myths that brands have about community
From Good to Great: Improving the Odds
Raising the standard of UK advertising creative: barriers, best practice and actions.