Think pieces

The Evolution of “Purpose”: From Today’s Most Passionate Changemakers

Assembly spoke to Gen Z employees across the business to hear their own definitions of Purpose and the ways they’d like to see businesses evolving to reflect it.

Inclusive advertising needs to start at the pitch

Many agencies are saying they are diverse, or proposing diversity and inclusion in the pitch, then turning their back on that when they actually make the campaign.

Football For The Fans?

How will the football industry approach the cost-of-living crisis in the UK? Harry Eckersley explores how stakeholders can provide genuine support for fans.

Why sustainable marketing is a priority

Climate change and global warming are the unignorable hot topic of our current time. See what Richard Armstrong has to say about ‘Why sustainable marketing is a priority’.

Government gets serious about consumer protection

The rising cost of living and recession is already changing financial habits and pushing consumers to find new ways to manage and make their money go further.

Strong employer brands provide opportunity to compete in the ‘war for talent’

The “War for Talent”, the “Great Resignation” – dramatic rhetoric perhaps, but surprisingly not entirely hyperbolic as 2022 has seen unprecedented demand for talent.

A strong client-agency relationship - it’s all about the ‘good’ brief

How a company briefs its agency - new or old - will greatly impact the work it receives. So, in the world of web design, what does a good agency brief look like?

In-house in-unison. A client and a creative give you a sneak peek into their in-house lives.

To in-house or not to in-house, that is, apparently, the question everyone in the industry is asking. From our perspective, the answer is simple and straightforward.

How to become a menopause friendly organisation

Being menopause-friendly means introducing long-term, sustainable change in your workplace, creating and fostering an inclusive culture for everyone to be at their best.

Why is World Menopause Day important for organisations?

It’s World Menopause Day, a time for organisations across the globe to come together and raise awareness of menopause and how to support people in our workplaces and beyond.

Six innovative eCommerce trends to watch in 2022

To stand out above the rest, e-commerce businesses need to innovate. They need to carve out experiences that take every single customer touchpoint into consideration.

Why stress can stimulate innovation

Being tied to a safe approach doesn’t do us any favours, because it hinders our ability to innovate. It prevents us from growing and developing.

Six ways marketers can use tech to stay ahead of the innovation curve

How can marketers keep up with the pace of change? Glyn Shadwell shares six areas in which technology is helping to drive innovation in marketing right now.

Employer Brands of the Year 2022

We're looking for nominations of less than 200 words for client and agency organisations for our Employer Brands of the Year awards.

It’s time to step up your marketing game

Why have some marketers continued to thrive while others have barely survived? What do the survivors need to do to step up their marketing game?

Give meaning to your marketing numbers

With daily talks of a recession we’re all going to be asked to show our marketing’s effectiveness. Adding meaning to numbers is now more important than ever.

Three reasons why risk-taking is essential to marketing success

To innovate, we need to move away from the comfort zones we’ve created and into stretch zones, where risk is seen as an opportunity, not a threat.

The Innovation Mindset

The key to building an ‘innovation mentality’ lies in the processes, mental models, and ways of thinking that make up a company.

Three reasons marketers should choose the path of innovation

Marketers continue to search for the ‘next big thing’ that will make their campaigns pop. And rooted at the heart of this ‘next big thing’ is innovation.

Unlocking the key to innovation

In this article, we strip back the covers on innovation and explore the processes that you can incorporate across your own organisation to encourage it to take root.

We all knew there was a talent shortage, but this has become a talent crisis

This is a data trail that proves that the great resignation is not a media-made-up story. The middle of the industry is missing.